Marketing Content Coordinator

IBISWorld is a global leader in industry intelligence, equipping the world’s most influential businesses with the insights they need to make confident, data-driven decisions. With a global team and offices on three continents, we help professionals uncover opportunities, anticipate trends and drive business growth.

As our Media & Content Coordinator , you’ll be at the creative center of it all, bringing the IBISWorld brand to life through storytelling that informs, inspires and connects with business audiences around the world. This role sits at the heart of our global Go-To-Market team, blending creativity, strategy and execution to produce compelling video, social and blog content that sparks engagement and builds brand momentum.

You’ll help shape and deliver IBISWorld’s global video and social media strategy, crafting content that showcases our industry expertise, amplifies our voice, and strengthens our digital presence. Working alongside a passionate team of designers, creators and strategists, you’ll collaborate closely with our Global Content Manager, Multimedia Designer and Lead Digital Graphic Designer to turn ideas into stories that resonate across markets.

This is a hands‑on, high‑visibility opportunity for someone who thrives on creativity, loves collaboration and takes pride in creating content that not only looks great, but makes people stop, think and engage.

Key Duties and Responsibilities

• Coordinate the development and execution of IBISWorld’s global content strategy, focusing heavily on video channels.
• Write and edit video scripts, blog articles and social copy that communicate complex insights in a clear and engaging way.
• Partner with our Multimedia Designer on bringing videos to life, and with the Lead Digital Graphic Designer on creative direction, visuals and brand alignment.
• Collaborate with the Global Content Leader to ensure all video and social content aligns with broader brand and go-to-market objectives.
• Manage the day‑to‑day planning, scheduling, and publishing of video and social content across global markets and platforms (LinkedIn, YouTube, X, etc.).
• Work with the Go‑To‑Market team to ensure effective cross‑channel collaboration and global amplification of content.
• Maintain media relationships and partner projects, supporting collaboration with external media outlets and content partners to amplify IBISWorld’s visibility.
• Monitor performance metrics and audience engagement to inform continuous improvement.
• Support persona‑driven storytelling, premium product campaigns and thought leadership initiatives.
• Maintain and execute a global content calendar, coordinating reviews, deadlines and stakeholder feedback.
• Uphold IBISWorld’s brand voice, visual standards and tone across all multimedia and social communications.

Performance Area Criteria

Key Skills and Abilities

Skills

Attributes

Characteristics

Knowledge

Education and Experience

Education

Bachelor’s degree in Communications, Marketing, Journalism or a related field, or equivalent professional experience.

Experience

EEO Statement

IBISWorld provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or genetics. In addition to federal law requirements, IBISWorld complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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