Digital Marketing Lead - Permanent Role

Digital Marketing Lead – Permanent Role

Join Suncorp’s Brand and Customer Experience team as a Digital Marketing Lead. The role is based in Sydney, Melbourne or Brisbane and is a permanent opportunity.

About The Role

As a Digital Marketing Lead within the Brand & Customer Experience function, you’ll lead a team of digital and email marketing specialists to execute high-impact campaigns across SEM, display, social media, and email. You’ll collaborate with cross-functional teams and leverage data‑driven insights to enhance customer acquisition experiences and align digital efforts with business objectives.

Key Responsibilities

• Define and implement strategies across SEM, display, social media, and email marketing.
• Use platforms like Google Search Ads, DV360 and Salesforce Data Cloud to optimise campaigns.
• Manage campaigns across Google Ads, Facebook Ads, SA360, DV360.
• Conduct A / B testing, monitor performance, and adjust budgets to maximise ROI.
• Use Adthena for competitor analysis and identify market share opportunities.
• Collaborate with Brand teams to integrate performance media into broader campaigns.
• Monitor KPIs and provide regular performance reports.
• Use analytics tools to identify trends and areas for improvement.
• Work closely with teams across marketing, product, and website to ensure a unified customer experience.
• Allocate budgets effectively to drive new business at an efficient CPA.

About You

Technical & Specialist Capabilities

What We Can Offer You

Employee Benefits

We believe we are our best when our workforce is diverse, talented and passionate. We foster an inclusive culture, offer flexible work, career development and internal mobility, and build connected relationships amongst our team members and customers.

Seniority Level

Employment Type

Job Function

Industries

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