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CRM Specialist

CRM Specialist

Michael HillQueensland, Australia
30+ days ago
Job description

Overview

Join to apply for the CRM Specialist role at Michael Hill

Are you passionate about bringing CRM strategies to life and making a real impact on customer engagement? We’re looking for a CRM Specialist who thrives in a collaborative environment, enjoys rolling up their sleeves to deliver campaigns, and brings fresh ideas to the table.

You’ll play a key role in executing CRM initiatives that support our loyalty program Brilliance by Michael Hill, while contributing to strategic discussions as part of a dynamic team. If you’re ready to combine hands-on delivery with strategic thinking, this is the opportunity for you.

Why you\'ll love this role

  • Join a collaborative, in-house CRM team passionate about customer engagement and innovation.
  • Take ownership of high-visibility lifecycle campaigns across email, SMS, and owned channels.
  • Work hands-on with segmentation, automation, and test-and-learn approaches to drive real outcomes.
  • Contribute your ideas to strategy while focusing on the delivery and execution of CRM initiatives

What you\'ll do

  • Plan, build, and deliver CRM campaigns across email, SMS, and other owned channels.
  • Design and implement automated lifecycle journeys using triggers and personalization.
  • Collaborate with a team of experts to ensure campaigns are delivered on time and to the highest standard.
  • Translate performance data into actionable insights to optimize future campaigns.
  • Support data accuracy, segmentation logic, and best practices in CRM.
  • Champion a test-and-learn culture and uphold data privacy and governance standards.
  • Help maintain the CRM communications calendar to keep delivery on track.
  • Report to the Lifecycle Marketing Manager and actively contribute to team strategy discussions, with a primary focus on hands-on campaign delivery.
  • What you\'ll bring

  • 2–4 years’ experience in CRM, lifecycle marketing, or digital campaign management.
  • Hands-on experience with platforms such as Salesforce Marketing Cloud, Braze, or Adobe Campaign.
  • Strong understanding of segmentation, personalization, and automation.
  • Comfortable working with performance metrics; experience with SQL or BI tools (Power BI or Tableau) is a plus.
  • Excellent communication and collaboration skills, with a proactive, customer-obsessed mindset.
  • Hybrid work : Minimum 3 days in office.
  • Staff discounts and wellness programs.
  • Clear growth path within a growing CRM function
  • Take Your Step to Brilliance – Apply Now!

    Seniority level

  • Mid-Senior level
  • Employment type

  • Full-time
  • Job function

  • Marketing and Analyst
  • Industries

  • Retail
  • #J-18808-Ljbffr

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    Crm Specialist • Queensland, Australia

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