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Content Marketing Specialist

Content Marketing Specialist

Wesfarmers HealthCity of Melbourne, Victoria, Australia
12 days ago
Job description

About us :

What began in 1910 as a small co‑operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi‑aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do :

We’re looking for a creative and commercially savvy Content Marketing Specialist to bring innovative health and beauty content to life across multiple touchpoints. Reporting to the Senior Manager, Digital, Social & Content, you’ll deliver content that connects with millions of Australians — from social and video to in‑store screens, radio, podcasts and magazines.

Collaborating with Marketing, eCommerce and Loyalty teams, you’ll respond to briefs and deliver innovative campaigns that help our brands show up in meaningful ways that our customers love.

Exceptionally organised, detail‑oriented and collaborative, you’ll manage content production from concept to delivery — managing calendars, proposals, shoots, scripts, budgets and delivery, whilst being a trusted advisor to stakeholders, navigating complex briefs, timelines and production challenges.

What you’ll bring :

  • Proven experience in content production, marketing, campaign management or digital marketing roles, ideally in retail, beauty, health or agency environments.
  • Expert content and platform knowledge, with the ability to create impactful content that is data‑driven and influences all stages of the funnel.
  • Skills in concepting, brief writing, copywriting / scripting and content editing (video / design tools a bonus).
  • Excellent organisational skills, including managing campaign workflows, budgets, agency resources and asset management systems.
  • Excellent communication and relationship management skills, including the ability to prepare and present briefs, concepts, pitches and plans to campaign managers and leaders.
  • Tertiary qualification and / or professional experience in Marketing, Communications, Journalism, Media or related fields.

Why us?

  • Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
  • Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
  • Novated leasing options.
  • Access to our Employee Assistance Program (EAP) – available to all team members and their immediate family members, 24 / 7, 365 days a year.
  • Beautiful outdoor terrace for work and recreation.
  • Food, coffee and health & wellbeing facilities onsite including a landlord‑operated gym.
  • Dedicated end‑of‑trip facilities (cycle racks, showers, lockers).

    • Aboriginal and Torres Strait Islander Applicants

    Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.

    As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.

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    Content Marketing Specialist • City of Melbourne, Victoria, Australia