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SEO Product Director

SEO Product Director

CoStar Group, Inc.Council of the City of Sydney, New South Wales, Australia
15 days ago
Job description

SEO Product Director

CoStar Group (NASDAQ : CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.

About Domain

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ : CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group are dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Job Overview

At Domain, we believe SEO is more than just search engine rankings. Domain’s SEO is a strategic growth engine that connects millions of Australians with the property journeys that shape lifestyles. As our new SEO Product Director, you’ll lead the charge in shaping and scaling our organic search strategy across a diverse product ecosystem, from Residential to Commercial and SaaS. This is a senior leadership role at the intersection of product, technology, data, and strategy. You’ll embed SEO into every stage of product development, champion experimentation, and drive measurable outcomes that align with business goals.

Responsibilities

  • Lead the SEO vision, define and drive an organic growth strategy that aligns with Domain’s product roadmap and business objectives.
  • Embed SEO into product development; influence early‑stage discovery, user research, testing, and go‑live planning.
  • Audit website speed and traffic to identify performance bottlenecks and opportunities.
  • Present findings and strategic recommendations to senior stakeholders, including the C‑suite.
  • Drive performance, monitor channel impact, ROI, and revenue per keyword, and track progress against audience growth KPIs.
  • Champion cross‑functional collaboration, working closely with Development, Scrum, and Data teams to deliver SEO enhancements and performance improvements.
  • Improve Core Web Vitals across key domains and entry points.
  • Stay ahead of AI and ML driven search.

Success Metrics

  • Organic traffic growth and improved conversion across key entry points.
  • SEO embedded into product and delivery processes.
  • Scalable, product‑led SEO tactics aligned with business outcomes.
  • Clear impact on business metrics, revenue, audience growth, and engagement.
  • Qualifications

  • Basic : Bachelor’s degree or equivalent; 5+ years in SEO, with 2+ years in a senior leadership role; proven success driving organic growth for large‑scale websites; excellent communication and stakeholder management skills.
  • Preferred : Experience with enterprise SEO tools (GA4, Lumar, SEMrush, DeepCrawl); familiarity with web development (HTML, CSS, JavaScript, Python); understanding of two‑sided marketplaces and content management systems; passion for mentoring and developing SEO talent.
  • Why Join Us?

    We’re the kind of place you can make a real impact, with a workplace culture where you can be you. It’s a fun, safe space where you’ll always feel you belong. We encourage our people to see the possibilities, and turn them into realities.

    Benefits

  • Hybrid working.
  • First‑rate parental leave.
  • Continuous opportunities to leap, learn and grow in a team that values creativity and innovation.
  • Application Process

    We’ll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there’s a match, one of our recruitment consultants will reach out – keep your phone handy. We’re genuinely excited about the chance to work together and make a meaningful impact.

    Equity, Diversity and Inclusion

    Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non‑binary people). We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at edi@domain.com.au or leave a message on 1300 858 356 and we will get back to you.

    Equal Employment Opportunity

    CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com / careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.

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    Seo Director • Council of the City of Sydney, New South Wales, Australia

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