Email & Conversion Marketing Lead

As the Email & Conversion Marketing Lead, you’ll own the end-to-end delivery of email marketing, user journeys, and conversion tactics — managing everything from segmentation and automation to creative, testing and reporting. You’ll lead a small team of three, providing direction, coaching, and support to deliver seamless, high-performing campaigns. You’ll also work closely with the Head of Marketing & Partnerships to drive strategy, streamline operations, and bring innovative campaign ideas to life. You’ll play a key role in growing participant numbers, maximising fundraising outcomes, and ensuring every supporter feels connected and celebrated.

What You’ll Do

• Plan, write, and schedule engaging email campaigns across the full challenge lifecycle
• Design and optimise landing pages with strong copy and visuals that convert
• Manage email automations and user journeys (e.g. onboarding, fundraising, in-event comms)
• Segment audiences and personalise messaging for higher engagement
• Run A / B tests and optimise performance across subject lines, content and CTAs
• Analyse campaign metrics and report insights to drive continuous improvement
• Lead, mentor and develop three direct reports within the marketing team
• Collaborate with tech and creative teams to maintain consistent brand messaging
• Support the Head of Marketing & Partnerships with strategy, planning and team coordination

About You

Bonus points if you :

Why You’ll Love It

Diversity, Equity & Inclusion at Hudson

Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiences—because when different voices come together, amazing things happen.

Casual Loading : Please note for all Australian based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.

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