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Search Marketing Specialist

Search Marketing Specialist

Green HatCity of Melbourne, Victoria, Australia
3 days ago
Job description

You : Have a love for all things search – organic and paid, the latest AI trends, B2B marketing, agency life and client satisfaction. You have an inquisitive mind, strong attention to detail and enjoy sharing your wisdom (and details on Google algorithm updates) with others. You are already wearing a white hat and know a green one would be a great addition!

Us : Green Hat is Australia’s leading B2B marketing agency. We exist to challenge the b2b status quo—transforming businesses through marketing breakthroughs. Everyone at Green Hat loves B2B marketing. As an independent agency we pride ourselves on growing and developing the best and brightest b2b marketing talent. Our client portfolio include house hold names in Food Services, Technology, Healthcare, Hospitality, Professional Services and more.

The gig : We are looking for a passionate and experienced SEM specialist to join our Digital Experience team. You will have access to leading tools, lots of data and the wider digital team which specialises in automation, web dev, data & analytics, social, web and email marketing.

What will be your responsibilities?

  • Setting up and managing paid search campaigns on Google and Bing Ads
  • Analysing, optimising and reporting on paid search campaigns
  • Testing different bid and match strategies to achieve the best results for our clients
  • Collate, analyse, and produce insightful reports for all search marketing activities in collaboration with our data & insights specialist

What skills and experience will you bring to the table?

  • 2+ years' experience developing and implementing SEM strategies, ideally in an agency
  • Strong understanding of bidding strategies, conversion tracking, ad content, keyword strategy and search term optimisation
  • Problem solving (you will need it for Google Tag Manager!)
  • Confident and clear communicator (able to ‘dumb down’ tech when needed)
  • Passion for all things web & digital - any knowledge around SEO & GEO is a bonus
  • Ambition - we aim to delight our clients every day and this means staying ahead of the search game
  • We are Australia’s largest B2B agency
  • You’ll get to work with a passionate multi-cultural team (we’ve got people from Australia, NZ, Singapore, India, Pakistan, Spain, Germany, UK and more)
  • Work on some big brands with big juicy projects
  • Great opportunity to level up your skills – professional development encouraged
  • Get coaching and support from B2B marketing industry pros
  • We're informal, we like to have some fun while delivering professional outcomes for our clients
  • Hybrid work environment
  • Ability to work from anywhere in the world for up to one-month per year.
  • Ability to swap public holidays for cultural / religious reasons
  • If you’ve gotten this far down the ad, let’s take it to the next stage.

    Seniority level

  • Mid-Senior level
  • Employment type

  • Full-time
  • Job function

  • Marketing, Analyst, and Strategy / Planning
  • Industries

  • Advertising Services and Marketing Services
  • #J-18808-Ljbffr

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    Marketing Specialist • City of Melbourne, Victoria, Australia

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