Loyalty & Automations Specialist

Loyalty and Automations Specialist

At Haymes Paint were more than just Australias largest independently owned paint manufacturer were a family-owned values-led business built on craftsmanship innovation and care. Our people are central to everything we do and were passionate about delivering exceptional customer experiences across every channel.

Were looking for an up-and-coming Loyalty and Automations Specialist to join our Customer Marketing Team and bring customer journeys to life through smart data-informed marketing automations.

About the Role

This role is at the heart of our customer engagement strategy using insight creativity and technical know-how to build personalised timely and relevant communications across digital channels.

Reporting to the Customer Marketing Manager the key focus for this role is to deepen customer relationships drive retention and maximise lifetime value delivering connected experiences that meet the needs of each lifecycle stage and customer segment. Youll work closely with internal stakeholders and agency partners to deliver seamless and effective automated marketing journeys and campaigns.

Key Responsibilities

• Building Smart Journeys : Design and optimise automated campaigns (email SMS in-app etc.) that guide customers through personalised lifecycle touchpoints including welcome retention win-back and beyond.
• Bringing Strategy to Life : Translate marketing and customer segment strategies into actionable programs that deepen engagement increase retention and deliver measurable outcomes.
• Enhancing the Customer Experience : Contribute to the mapping of customer journeys identifying friction points and using automation to deliver seamless consistent and relevant digital experiences.
• Collaborating Cross-Functionally : Work closely with internal teams across marketing product sales service and digital to ensure loyalty and automation programs are aligned integrated and on-brand.
• Owning Creative Direction : Ensure loyalty and automation content is clear compelling and aligned with brand standards and values.
• Measuring What Matters : Monitor performance metrics like open rates retention and customer lifetime value sharing insights tracking ROI and making data-driven recommendations for optimisation.
• Supporting Digital and Go-To-Market Plans : Contributing to go-to-market planning digital roadmap alignment and campaign delivery across customer segments and channels.
• Driving Innovation : Keeping a close eye on industry benchmarks platform performance and emerging tools and always looking for ways to improve effectiveness and scale impact.

About You

Benefits

Please apply by including a recent resume and responding to the selection will close when a suitable candidate is identified.

We are a 2023 Circle Back Initiative Employer we commit to respond to every applicant.

Required Experience :

Unclear Seniority

Key Skills

Sales Experience,Crane,Customer Service,Communication skills,Heavy Equipment Operation,Microsoft Word,Case Management,OSHA,Team Management,Catheterization,Microsoft Outlook Calendar,EHS

Employment Type : Full-Time

Experience : years

Vacancy : 1