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Digital Content Writer / Copywriter

Digital Content Writer / Copywriter

Innocean AustraliaAustralia
10 days ago
Job description

Direct message the job poster from INNOCEAN Australia

People & Culture Lead @ INNOCEAN | Certified Mental Health First Aider | AHRI Professional MemberABOUT INNOCEAN Innocean is the biggest agency you've never heard of. With 31 offices and more than 3000 employees in 21 countries. We're the fastest growing agency network in the world.

Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020, the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality not-for-profit division called Fck the Cupcakes.

We're a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, producers and media experts who work together in a collaborative environment. Our passion and focus is building strategic media and creative solutions across all touch points on a consumer's journey to a brand.

We're proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called 'Jeong'- an ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.

This feeling of connection underpins everything we do. It's how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team- one with strategic, creative, media and CX capabilities, delivering brilliant work that builds brand, changes perceptions, drives connections and delivers results

ABOUT THE ROLE We're looking for a talented Digital Content Writer to join our dynamic digital team, focusing on delivering top-notch website, CRM, and social content for Hyundai. In this role, you'll create and edit engaging, informative content that aligns with the brand's tone and objectives. The ideal candidate is a versatile writer with a solid editorial background, a passion for crafting value-driven content (e.g. educational, inspiring, entertaining) and an understanding of SEO.

This is a unique opportunity to bridge the gap between content, creative, and SEO, building a connected and consistent content ecosystem. You'll dynamically work across channels, shaping content for some of Australia's largest automotive brands, with substantial budgets. You'll ensure the website is central to all brand and product marketing campaigns, driving SEO performance through high-quality, engaging content.

Responsibilities Research & Strategy Topic research to ensure all content is in-depth and well understood.Client content landscape analysis across comms, social and CRM to understand role of web content across brand and product campaigns.Evergreen content planning to support brand and product beyond campaign activity.Work with CX team to understand the customer journey to ensure integration between ATL and Digital Touchpoints to form a connected content ecosystem.Ability to collaborate effectively with the SEO team to understand keyword insights and translate them into engaging, value-driven content that drives results.Content Development Write, edit and optimise website and social copy, CRM emails and other digital content that aligns with Hyundai's brand voice and strategy.Research and develop high-quality editorial articles, features, and other content-focused materials to educate and engage Hyundai's target audience.Evaluate content performance to drive continuous improvement and sustained growth across metrics.Work alongside video content, design and creative teams to produce multi-format content based on your web content strategy and research.Collaborate with designers, developers, and strategists to ensure cohesive messaging across platforms.Conduct keyword research and integrate SEO best practices into content development.Review and refine content to maintain clarity, consistency, and quality across all touchpoints.Contribute to the development of creative concepts and ideas for campaigns and projects.Content Amplification Work with social, PR and CRM teams to extend the reach, discoverability and engagement of content beyond search.Work with media teams to leverage paid support to amplify the content's performance.ABOUT YOU Qualifications Degree in a related subject.

Knowledge, Skills & Experience Excellent copywriting skills with a proven portfolio of written content.Ability to conduct keyword research using tools such as SEMRush.Experience using key content marketing trend analysis tools such as Buzzsumo.Ability to devise a content strategy across a content hub.Be proactive and have a can-do attitude.Knowledge of digital content and social media content trends.Nice to have : proficient in working with Figma for edits and feedback.There are a whole range of reasons you would consider working for us, check out some of the reasons below :

Individual Professional development with regular appraisals, 360 feedback and training.Client sponsored benefits.Local Business Discounts.Progressive parental leave policies.Floating leave policies.Pet friendly environment.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing / EditingIndustriesAdvertising ServicesReferrals increase your chances of interviewing at INNOCEAN Australia by 2x

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