Influencer Campaign Executive

Join our Cremorne team as our new Influencer Campaign Executive

18th June, 2025 About DBG Health & VidaCorp :

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health's consumer division VidaCorp comprises a number of leading brands in cosmetics, skin care, multivitamins / supplements, personal care, and more. With over-the-counter market leaders including MCoBeauty, Natalis, Chemists' Own, Nude by Nature, and Apohealth, VidaCorp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage.

About the role :

We're on the hunt for a passionate and strategic Influencer Specialist to lead and grow our influencer marketing initiatives within the Makeup Cartel team. In this dynamic role, you'll drive collaboration with nano, micro, and macro influencers across platforms to amplify our skincare brand presence, drive consumer engagement, and deliver results-driven campaigns. If you live and breathe beauty, know what's trending, and have a knack for building powerful online relationships – this role is your calling!

Role & Responsibilities : Develop and execute influencer marketing strategies aligned with brand goals. Identify and engage skincare influencers across platforms including Instagram, TikTok, and YouTube. Negotiate contracts, manage budgets, and oversee deliverable timelines. Manage relationships with influencers and agencies, acting as the key point of contact. Collaborate with social media, content, PR, and product teams to align messaging. Plan and execute social campaigns and influencer activations around product launches and events. Monitor, analyze, and report on influencer campaign performance (reach, engagement, conversions). Stay up to date with influencer and skincare industry trends to inform future campaigns. Skills & Experience : 2+ years of experience in influencer marketing, preferably in skincare or beauty. Bachelor's degree in Marketing, Communications, or related field. Strong knowledge of social media platforms and content trends. Excellent communication, negotiation, and relationship-building skills. Proficiency in influencer platforms / tools and data-driven campaign analysis. Passion for skincare and understanding of brand aesthetics. Creative, detail-oriented, and able to multitask in a fast-paced environment. Benefits & perks : Competitive salary package and STIP program Exclusive discounts on our consumer health, wellness, and beauty products - including MCoBeauty, E.L.F Cosmetics, Nude by Nature, Chemists' Own, and many more Free membership to 28 by Sam Wood - an online program designed to help Aussies get fit at home and live healthier lives. From guided workouts and meal plans to motivational resources, it's suitable for all fitness levels. 12 weeks paid parental leave A supportive, values-driven work environment fostering a friendly team culture Opportunity to work autonomously and drive your own success. Convenient head office location near public transport, cafes, and restaurants Potential for career growth across all divisions within DBG Health, including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services. DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability, or neurodiversity. We strive to build a collaborative, inclusive workplace that reflects the communities we serve.

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