Social Media Specialist

Social Media Specialist – Fashion Retail

Melbourne Northern Suburbs | Full-time | On-site (No WFH)

We're working with a leading Australian footwear brand that's on the hunt for a creative, hands-on Social Media Specialist to own and drive their men's division across Instagram, Facebook and TikTok. This is a rare opportunity to join a household name in fashion with strong brand equity and a growing online presence.

The Role

You'll take full ownership of the social media strategy and content delivery for the men's range. This includes everything from planning and scheduling content to running paid ads, community management and partnering with influencers. Reporting directly to the Directors, your ideas will be heard and there's room to grow with the business.

What You'll Be Doing

Develop and manage the monthly content calendar

Create, schedule and publish engaging social content

Run Facebook and Instagram paid ads

Work with creatives and videographers to produce compelling visual assets

Collaborate with stylists and influencers for fresh, branded content

Monitor performance through Google Analytics and platform insights

Engage with online communities and respond to DMs / comments

Stay ahead of trends and contribute ideas for ongoing brand growth

What We're Looking For

2–3 years' experience in a similar social media role, ideally within fashion or lifestyle

Proficient in Meta Business Suite, Facebook Ads Manager, Schedugram, Adobe Creative Suite and Google Analytics

Confident copywriting, creative direction and community engagement skills

A team player who's easy-going, proactive and happy to be in the office full-time

Bonus points if you have photography or video editing experience

Apply

Press the 'apply' button or contact Julia at

• for a confidential discussion.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

key responsibilities

Develop and manage monthly content calendar

Create, schedule, and publish engaging social media posts

Run Facebook and Instagram paid ad campaigns

Collaborate with creatives, stylists, and influencers for content

Monitor performance using Google Analytics and platform insights

Engage with online communities by responding to comments and messages

Stay updated on social media trends and contribute growth ideas.

skills

Here's the ad distilled into key skills / keywords : Social media strategy; Content creation & scheduling; Facebook & Instagram Ads; Influencer collaboration; Community management; Meta Business Suite; Facebook Ads Manager; Adobe Creative Suite; Google

qualifications

High School

education

Secondary School / High School