Growth and Demand Generation Manager (B2B) - South Bank, QLD

In this role you will be a key player in driving impactful B2B marketing programs that boost revenue and pipeline growth globally. In this role you will expertly blend global strategy with regional initiatives, partnering with Brand Marketing leaders to develop and execute demand generation plans across different regions and brands. Our successful candidate will ensure strategic consistency while embracing localisation, working closely with regional teams, brand stakeholders, and sales leaders to drive measurable business outcomes. Leading a team of specialists, you will oversee automation, paid media, SEO, CRO, and digital channels, ensuring campaigns align with growth objectives. With a focus on digital performance and commercial impact, this role unifies digital strategy, channel expertise, and growth programs under a powerful demand engine.

Our Ideal Candidate :

• 5+ years in a marketing leader role, preferably working in a shared services and multi- brand company
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
• Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimisation
• Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI
• Excellent communicator and collaborator across functions and seniority levels
• Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms
• Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture
• Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work

Your Role & Responsibilities :

Growth & Demand Strategy

Multi-Brand, Multi-Market Digital Strategy

Paid Performance & Digital Media Management

Website Strategy & Conversion Optimisation

Marketing Automation & Lead Nurture

Stakeholder Alignment & Global Collaboration

Data, Measurement & Attribution

SEO & Organic Demand Strategy

Enablement & Best Practice Sharing

What you'll Enjoy :

Culture : you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

Our People : FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

Development : Individualised Learning & Development pathway options

Exclusive Staff Discounts : Accessible via our employee-only portal with + of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

Travel Discounts : Including family and friends - flights, hotels, tours, cruises, travel insurance and more

Brightness of Future : Career opportunities in a network of brands and businesses across the globe - we promote from within

Corporate Health Discounts : Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

Mental Health : Support and Employee Assistance Program for staff and family

Social : Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 5)