Minimum one year contract role
- Hybrid work envrionment
- Health & wellbeing program of benefits
Canstar is a leading research agency and Australia's biggest financial comparison site, comparing more brands than any other. Our purpose is to simplify the world of finance and help consumers confidently find the right product for them.
We are now searching for a Performance Marketing Specialist to join our team on a minimum one year contract. As a member of the Marketing team, the Performance Marketing Specialist is responsible for executing the strategy across paid digital channels, with a focus on owning and managing our RateCity paid search activity. The role will work with other members of the Marketing team as well as key stakeholders across the Canstar Group.
What You Will Be DoingDevelop and execute paid marketing campaigns across Google Ads and Microsoft AdsConduct ongoing optimisations and testingWork with the product and design teams to ensure a seamless user experienceCollaborate with the data, analytics and commercial team to measure campaign performance and generate actionable insightsMonitor and report on key performance metrics including CVR, Revenue, Profit, ROI and other business measures of successProvide quarterly and annual budget forecastsStay up-to-date with the latest industry trends and best practices to continually improve our marketing strategies and tactics.Manage key stakeholder relationships with search partners (Google & Microsoft)Create content for 'always on' and burst campaignsCollaborate with the Social Community Coordinator to ensure messaging is consistent across owned and paid contentImplement and optimise 'always on' mobile app marketing activitiesManage lead generation campaigns across mobile advertising platforms ReportingWhat You Need To Bring To The Role3+ years of practical PPC experience, including SA360, Google Ads, Microsoft Ads & Facebook AdsDemonstrated experience of delivering ROI positive campaigns for medium budgetsHigh proficiency with Analytics and Reporting tools such as Google Tag Manager, Google Analytics and Google Data Studio / LookerHigh proficiency in Microsoft Office Suite, Google Docs Suite (particularly MS Excel and Google Sheets)Excellent analytical and numerical skillsPlease note that this role can be based in Sydney or Brisbane._What Will Give You The Extra EdgeExperience in financial servicesWhat Canstar OffersSupportive and flexible working environmentBirthday leaveEmployee Assistance ProgramHealth & wellbeing program of benefitsFun social club and company cultureTraining and development opportunities in areas that matter to youHow Can You Join The TeamRecruitment Agencies : We politely ask that you refrain from contacting our People & Culture team or hiring managers directly. Canstar does not accept any unsolicited referrals from recruitment or job placement agencies._