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Growth & Demand Generation Specialist - South Bank, QLD

Growth & Demand Generation Specialist - South Bank, QLD

Flight Centre Travel GroupCity of Brisbane, Queensland, Australia
6 days ago
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Growth & Demand Generation Specialist - South Bank, QLD

Apply now Refer a friend Job no : 525753

Brand : Marketing

Work type : Full time

Location : Queensland

Categories : Marketing, Web, Creative & UX

With your keen insight, you'll ensure programs flow seamlessly, playing a critical part in advancing our global strategy while facilitating tailored execution alongside brand and regional teams. As you integrate day-to-day activities with strategic growth objectives, you'll be at the forefront of the organisation's breakthrough achievements, setting new standards in marketing brilliance. Join us in becoming the driving force behind transformational growth!

Your Day to Day :

Growth & Demand Digital Execution :

  • Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website in partnership with relevant channel owners
  • Manage day-to-day operations of campaign workflows including asset coordination, QA, testing, and reporting
  • Monitor and optimise paid channel performance in collaboration with brand and paid media teams
  • Work with automation & CRM campaign specialists to build and optimise nurture flows and triggered campaigns

Performance Monitoring & Reporting :

  • Provide campaign reporting and insights, tracking metrics such as MQLs, CTR, conversions, and lead quality

    • Support attribution analysis and reporting alignment with marketing and sales stakeholders

    SEO & Organic Support :

  • Contribute to SEO strategy implementation and content planning in alignment with broader marketing initiatives

    • Support the planning and coordination of organic social content, ensuring alignment with paid and campaign goals

  • Collaborate cross-functionally with content, brand, sales and productteams to ensure campaign alignment

    • Assist in managing campaign plans and contribute to campaign postmortems and optimisation planning

    Enablement & Best Practice Sharing :

  • Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands

    • Who you are :

  • 3–5 years’ experience in digital marketing, performance media or demand generation roles within a B2B environment
  • Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and campaign reporting platforms
  • Experience working cross-functionally in matrixed or global teams
  • Understanding of digital campaign KPIs and basic attribution models
  • Strong attention to detail, time management and communication skills
  • Bachelors Degree in Business, Marketing, Digital Marketing
  • Certification in relevant platforms such as Google, Meta, LinkedIn product suites

    • What you'll Enjoy :

    Culture : you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work Australia New Zealand Pty Lt

    Our People : FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

    Development : Individualised Learning & Development pathway options

    Access to LinkedIn Learning for ongoing skills development : over 24,500 courses in over 20 languages

    Exclusive Staff Discounts : Accessible via our employee-only portal with 350+ of Australia’s leading retailers,health and wellness discounts, financial planning advice, employee share plan and more

    Travel Discounts : Including family and friends - flights, hotels, tours, cruises, travel insurance and more

    Brightness of Future : Career opportunities in a network of brands and businesses across theglobe -we promote from within

    Corporate Health Discounts : Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

    Mental Health : Support and Employee Assistance Program for staff and family

    Social : Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)

    Giving Back : Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

    Sustainability : The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

    Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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