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Marketing Specialist Wanted!

Metro HobbiesMelbourne, VIC, Australia

8 days ago

Job description

Are you passionate about hobbies, marketing, and making an impact?Metro Hobbies, one of Australia's largest specialist hobby retail groups, is seeking an enthusiastic and experienced Marketing Specialist to join our dynamic team. If you have a creative spark, strategic thinking, and a love for all things hobby-related, we want to hear from you!

About Us :

Metro Hobbies has been serving hobby enthusiasts for over 40 years. We are passionate about what we do, but that’s easy when we sell cool stuff!Our goal is to share our passion with others and convince more people to focus on their hobby. With two retail stores in Melbourne City and Notting Hill, we offer a wide range of products—from model kits and diecast cars to puzzles and radio-controlled vehicles. We are proudly Australian-owned and have a strong reputation for excellent customer service.

Role Overview :

As a Marketing Specialist at Metro Hobbies, you will be responsible for developing, executing, and optimizing marketing campaigns across various channels, including social media, email, in-store promotions, and events. Your goal will be to drive brand awareness, increase customer engagement, assist at trade shows / expos, and generate sales growth.

Key Responsibilities :

Develop and implement marketing campaigns that align with business goals and target diverse hobby audiences (model kits, RC, model trains, etc.).
Manage and grow Metro Hobbies' social media presence (Facebook, Instagram, etc.) through creative content, engagement, and follower growth.
Plan and execute email marketing campaigns, including product launches, sales promotions, and special offers.
Collaborate with internal teams to create in-store promotional materials, digital ads, and website content.
Monitor campaign performance and analyze data to make informed decisions and improve results.
Stay up-to-date with hobby industry trends and competitor activity to identify opportunities for Metro Hobbies.

Requirements :

Flexibility and adaptability in a constantly changing work environment.

2+ years of experience in marketing, preferably in retail or a related field.

Strong understanding of e-commerce, digital marketing, social media management, and email marketing.

Excellent communication and copywriting skills with attention to detail.

Creative thinker who is adaptable and able to work in a fast-paced environment.

Passion for our hobbies is a plus!

Why Join Us?

We can structure the role to be part time or full time depending on your needs.

Enjoy a dynamic role with room for creativity and innovation.

Primarily based at our Notting Hill store but heading into our Melbourne City store on a semi regular basis will enable you to keep in touch with our sales team & products

Access to a wide range of hobby products and industry events. Did we mention staff discounts?

Be part of a fun, passionate team in a leading hobby retail business.

How to Apply :

If this sounds like you, we would love to hear from you. Please provide a resume and cover letter addressed to "Candice" and don’t forget to tell us about your hobbies as well. Our applications don’t have a closing date, they’ll close when we’ve found the right person. We will assess applications as they are received, so don't wait to apply!

Seniority level

Entry level

Employment type

Part-time

Job function

Marketing and Sales

Industries

Retail

Referrals increase your chances of interviewing at Metro Hobbies by 2x

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Marketing Specialist • Melbourne, VIC, Australia