Head Of Paid Media (Remote, Australia)

Congratulations! You just found the right place.

• What In Marketing We Trust is all about
• We're a technical performance marketing agency, and we exist to solve tough problems in marketing.
• We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics :

• Build trust through every interaction with every person
• Always deliver in the best interest of our clients
• Invest in the success of every team member
• Build long-term relationships with our partners

Delivering these foundational codes will fund our continued growth.

• What our internal culture looks like

Let's hear from our employees on why they chose to join and stay :

• A good management team creates growth opportunities, embodies company values, and understands people's pain points
• A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they do
• Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work
• Very good processes and clear expectations
• About you

The Head of Paid Media is responsible for the financial, strategic, technical, operational and people management of the Paid Media department. As such, we are seeking a Head of Paid Media who possesses the leadership attributes required to enhance client relationships, create efficiencies for the department's operation, drive profitability, and serve as the technical authority for the stream.

The role of a leader at In Marketing We Trust requires intentionality when approaching work practices and professional relationships, proactively supporting employees to align with the business' guiding principles and values. They elevate the employee experience at all stages of the lifecycle.

• What am I accountable for?

You will lead the Paid Media stream at In Marketing We Trust.

The Head of Paid Media ensures that teams are engaged and have the right training and setup to drive positive results for In Marketing We Trust and its clients.

The Head of Paid Media keeps teams updated regarding strategic developments and operational targets, ensuring teams have the resources, systems, support, and knowledge to achieve goals.

• Objectives
• Individual Key Objectives
• Ensure a profitable, effective and scalable paid media delivery function
• Lead the day-to-day paid media delivery operations
• Help the business win new accounts and growth opportunities with existing clients
• Ensure client satisfaction and quality standards for delivery
• Work with other team leaders to design and execute digital marketing strategies in line with up-to-date industry standards
• Participate in the definition of stream strategic plans and ensure their implementation
• Lead the paid media delivery team (recruitment, training and management)
• Functional / Team Management Objectives
• Set targets, plan budgets, control operational expenditure,
• Recruit, train, and inspire their team through proactive coaching,
• Create and drive marketing campaigns across several digital channels while building strong relationships with clients.
• Roles and Responsibilities
• New Business
• Support the sales team in winning new accounts and growth opportunities with existing and new clients
• Attend pitches in person or remotely and confidently present technical solutions
• Upsell to existing clients where appropriate.
• Strategic
• Actively participate in designing and implementing a sound stream plan; initiate improvements necessary for high-quality succession planning at all levels of the organisation
• Provide advice and recommendations to the business partners about business development, revenue opportunities, policies and procedures.
• Financial
• Be responsible for the stream P&L for Cost of Service / Cost of Goods Sold
• Reach Revenue and financial multiplier targets
• Analyse financial statements and establish controls to safeguard good financial management related to the delivery of services
• Team management
• Recruit, manage and develop your team members to form a cohesive team capable of delivering high-quality digital marketing work
• Communicate performance expectations and support the team by building required competencies, providing feedback, and managing behaviours and performance gaps
• Monitor individual & team performance and workloa