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Head Of Marketing Activation (12 Month Contract)
AxsysSydney, Australia9 days ago
Job descriptionAbout the Team Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They're dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey. The Opportunity We are seeking a dynamic and transformative Senior Marketing Leader to join our team, for 12 months, and play a pivotal role in driving tangible business outcomes through the strategic management of our brand. In this position, you will have the opportunity to shape the way our brand is brought to life across the customer experience and content, with a focus on our owned channels and paid advertising. About The Role The role will report to the Chief Marketing Officer and requires a strong strategic problem solver who can develop strategic ideas and frameworks and achieve C-level endorsement. As a senior member of our organisation, your impact will be far-reaching, and your responsibilities will encompass : Effectively lead our brand strategy, brand architecture, messaging and identity to ensure it delivers on business objectives Champion the brand / customer experience agenda across the Unified Marketing Team and across the entire organisation Lift organisational capability to build aligned, impactful experiences and content through effective decision-making tools, engagement and education programs Ensure our media investment and media strategy from Above-the-Line Awareness media to digital performance media including SEO and SEM delivers to business targets Find opportunities to improve our brand perceptions and lead the development and delivery of brand related projects Own the Demand generation content and Social team to ensure our positioning and customer value propositions are brought to life to achieve key commercial outcomes Lead our in-house agency team to deliver creative excellence, high productivity and efficient agency workflows. A bit about you You will have extensive marketing experience, including strategy development, media planning, social media management and agency operations. You will also ideally possess : Ability to think strategically, yet act tactically, to put ideas to action Extensive knowledge and experience developing and implementing brand strategy 10+ years brand strategy / brand execution / digital marketing experience Good knowledge of SEO, SEM and paid social strategy Demonstrated ability to generate insights from research and analytics and turn them into positive commercial outcomes A track record of building organisational capability through coaching, training and managing others. Our Culture & Benefits Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. See what it's like to work at MYOB and what we're all about. Our partnership with Smiling Mind helps support the wellbeing of our team members and customers Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution Access to best-in-class discounts and vouchers from leading retailers, and a lot more.
Hi! And thanks for stopping by!
- We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed : all in the one place.
We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.
The role leads a team responsible for the alignment and effective management of brand, creative and content, social and paid media and marketing communications.
We are also interested in anyone with an Agency background, who is looking for an in-house, 12-month project to own and lead.
Do your best work in a flexible work environment, right down to financial assistance to set up your home office it's called Flexperience, and it's designed by you and your team!
We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
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Head Of Marketing • Sydney, Australia
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