Marketing Specialist

Join the peak professional body representing the rapidly growing SMSF sector throughout Australia, with this opportunity to step into a national role in our head office. Gain valuable experience working within our dynamic, fast-paced marketing team.

We are looking for a results-driven, creative, and strategic thinker, with a good eye for detail. This full-time role is perfect for a proactive, organized individual who loves working as part of an innovative team.

Reporting to the Marketing and Communications Manager, you will be responsible for developing and creating content for the organization and working with the Marketing team to implement campaigns and meet team objectives.

The scope of work for this role extends across copywriting, content development, content management, internal and external communications, analytics reporting, marketing funnel optimization, event support, services marketing, and day-to-day operational activities.

In this role, you will help drive the growth and diversification of the business through :

Coordinating marketing campaigns, industry event attendance, and Association partner activity focused on improving brand awareness and successfully driving new member acquisition.Coordinating promotion of Association events to members and leads throughout the year to secure registration and attendance.Remarketing to maximize lead opportunities and conversion to membership.Analysis of campaigns and marketing activities undertaken.Optimizing member journey and experience, from initial touchpoints through to membership.Ensuring all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience across all channels including digital, social media, point of purchase, mobile, video, and print.Developing, writing, and coordinating content that fosters outstanding engagement with members and stakeholders.Being an arbiter of best practices in grammar, messaging, writing, and style.Ensuring the day-to-day activities of the marketing department are executed in a timely and effective manner.To be successful in this role, you will have :

Strong problem-solving skillsExceptional written and verbal communication, with a flair for constructing engaging communicationsA good understanding of both marketing retention and acquisition strategies, and capability to tailor content to numerous audiencesThe organizational skills to thrive in a fast-paced environment and prioritize tasksA positive attitude and drive to work as part of a team to achieve the best outcomesStrong proficiency in Microsoft Office suite of productsExperience in some of the following areas would be desirable :

Tertiary education in Marketing, Media, or CommunicationsMembership Marketing or ServicesCRM systems and customer dataWordPress web applicationGoogle Analytics 4Marketing Automation SystemsSocial Media management (LinkedIn, Twitter, Facebook, Instagram)Adobe Creative Cloud (InDesign, Photoshop)The Association is located in the Adelaide CBD, with hybrid work-from-home arrangements available for employees.

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Your application will include the following questions :

Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a marketing specialist?What's your expected annual base salary?What can I earn as a Marketing Specialist

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