Marketing Specialist, Digital

Posted : 10 / 02 / 2025

• Closing Date : 02 / 03 / 2025
• Salary : $90,199.00 - $101,022.00
• Job Type : Ongoing / Non-ongoing; Full time
• Location : Sydney
• Job Category : Arts, Culture,Media, Marketing
• About the National Film and Sound Archive

The National Film and Sound Archive of Australia (NFSA) is Australia's audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world's oldest audiovisual collections. It is also one of the country's most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia's most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA's capacity to digitise our collection at scale - to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.

We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.

We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.

We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

The Marketing Design team is part of the Marketing and Communications Branch. The Marketing and Communications Branch contains the marketing, communications, editorial and content teams. The team works closely with NFSA staff across all business areas to support the strategic direction and draws audiences to our national digital platforms and onsite programs and events in Canberra.

The Marketing Specialist, Digital, will play a crucial role in increasing brand awareness, delivering on key digital KPIs and by developing and executing impactful marketing campaigns with a focus on digital marketing.

This position requires a marketer with demonstrated strong campaign skills, with strengths in digital platforms, copywriting, storytelling, and an audience focus. The occupant will be insightdriven, passionate about social and digital media, and telling stories that drive increases in cultural participation.

Under limited direction, this position is responsible for delivering the following functions :