An ASX100 business with a 50-year heritage, IDP is a pioneer in international education services. Our_
- core business lines include student placement to Australia, US, UK, Canada, Ireland and New Zealand institutions, English-language testing and training._
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test the quality English language test that is trusted by more than 11,000 organisations including governments, universities worldwide. We also operate English language teaching schools in Southeast Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
In recent years, our investment in digital technology and customer research has enhanced these personal connections, enabling us to deliver global success to more students, test-takers and our partners.
Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world._And best yet, at 50, we are just getting started._POSITION PURPOSEAn incredible opportunity for a proven and bold marketing leader who loves work with meaning and is capable of effecting great results and innovation.
As Head of Content and Social Digital Marketing you will build and execute bold marketing content and social strategy coherently across all digital marketing platforms and driving the best result from our teams and tools through consistent best practice and new initiatives. You will be responsible for marketing the global content and social initiatives for IDP IELTS and Student Placement in collaboration with Regional Marketing teams.
full-time 10-month Fixed term opportunitybased out ofMelbournereporting to our Marketing Director.Working with marketing leaders of our major regions, you willOwn and develop our marketing platforms and operationalise consistent use and best practice worldwideCo-design new initiatives to mature content development, organic search and social growth and deliver with global marketing and product teamsHelp set and monitor content and social marketing KPIs, working with regions to optimise performanceReport on what is driving success and amplify the wins and lessons from your team and the regional marketing teamsResponsibilitiesincludeStrategy and innovationEvolve and execute a customer-led, modern content and social strategy for which drives the IDP global business strategy and goalsDeliver winning and innovative omnichannel customer content and experiences across web, app, events, content and socialEvolve and refine content and digital experiences through data analysis, market research and customer co-design and adapt strategy to agilely meet movements in the market and execute practicalitiesContentUse the Redefining the Futures research and customer co-design to focus in on the emotional needs of our customers to prioritise, produce, brief in and map content with your broader content teamLead the creation and management of effective content models to deliver the desired content strategy across IELTS and Student PlacementLead the content experience for all Digital Experience team productsSocialUsing the Redefining the Futures research and customer co-design and understanding of strong performing past creative, to help build a plan with the Social team that ladders up to the overarching Marketing StrategyAlign social media strategy closely with content teams to ensure there is a consistent, aligned content and social strategyEstablish and manage processes and workflows to improve ways of working and standards across global teams.Monitor, measure and report on social media performance and identify opportunities for improvement while creating a culture of improvementGlobal CollaborationWork with global teams for SEO, Social, and Content to deliver bold global initiatives and support sharing for these disciplines to raise the bar across country and regional practitioners.Drive efficiency globally by working as one team with shared tools, assets and content and conversion through automation and use of AIAnalytics and ReportingEnsure there is access to the correct data to continually improve the outputs from your team and the wider content and social media practitioners and track goals to completionMonitor, measure and report on social media and content performance to identify opportunities for improvementUse social listening to identify opportunities for content creation, lead generation and conversionGovernance and FinanceManage budget and resource