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Head Of Growth (User Acquisition)

Head Of Growth (User Acquisition)

Techbiz Global GmbhMelbourne, Australia
1 day ago
Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a

  • Head of Growth (User Acquisition)
  • to join one of our
  • clients
  • teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.
  • Key Responsibilities
  • Campaign Ownership and Scaling
  • Take full ownership of paid media campaigns across direct-buy and programmatic networks (e.g., Exoclick, TrafficStars), with potential to expand scope across new channels
  • Build scalable acquisition funnels with aggressive growth targets in mind — from media plan to execution and iteration
  • Run high-velocity testing loops (creatives, audiences, placements) to optimize CAC and LTV
  • Performance Analysis and Strategy
  • Monitor performance daily using tools like Voluum, GA4, and internal dashboards
  • Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
  • Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
  • Creative & Funnel Optimization
  • Own the creative briefing process : define hooks, formats, and angles based on performance patterns
  • Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
  • Implement systems to reduce creative fatigue and increase speed of testing
  • Partnership Management & Media Strategy
  • Build strong relationships with traffic sources and negotiate premium placements and custom deals
  • Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
  • Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
  • Automation, Scaling Systems & Team Building
  • Identify opportunities to streamline acquisition processes through automation and internal tools
  • Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
  • Hire and manage a team of performance marketers once traction and ROI are proven
  • Challenges You'll Tackle
  • Grow the user base from 30M to 100M
  • within the next 12 months, optimizing for CAC, ROAS, and LTV at scale
  • Build a scalable creative engine
  • Create and lead processes to brief, test, and iterate performance-driven ad creatives — and hire supporting talent as needed
  • Systematize landing page production
  • Own the process to launch, test, and scale high-converting landing pages across acquisition funnels
  • Launch new channels
  • Identify, test, and scale new paid traffic sources beyond existing ones — bringing structure, speed, and efficiency
  • Prove performance to earn leadership
  • This is a
  • hands-on role from day one
  • You'll run campaigns directly. Once you deliver meaningful results, we're ready for you to build and lead a team
  • 8+ years of experience in growth marketing, user acquisition, or performance media
  • Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)
  • Deep knowledge of media buying mechanics : tracking setups, postbacks, UTMs, pixel optimization
  • Strong analytical and decision-making skills — you live in spreadsheets and dashboards
  • Experience running and scaling campaigns on Meta (Facebook / Instagram Ads), TikTok Ads, and Google Ads
  • Proven ability to lead creative strategy — briefing, testing, and iterating UGC, static, and video ads at scale
  • Experience in direct-response marketing (DTC, gaming, high-ticket funnels, or similar industries)
  • Hands-on mindset : you've managed campaigns yourself, not just directed others
  • Comfortable in fast-paced, high-volume environments with imperfect data and fast iteration cycles
  • Experience managing people or agencies — and motivated to build your own team once you've earned it
  • Bonus : Familiarity with compliance-sensitive traffic sources or high-risk funnels
  • Soft Skills
  • Strong communication & collaborative skills (perfectly fluent in English)
  • Goal-oriented, ownership and commitment
  • Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
  • Humble - willing to learn, open to feedback
  • NSFW - you are comfortable building products that are based on uncensored models and content
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Head Of Growth • Melbourne, Australia