Shape the way we approach our customers on digital channels
- Fastest growing Australian fashion brand Internationally
- Bring your passion to a highly progressive and motivated culture
Founded in 1999 Ksubi has evolved into one of the world's most recognisable and notorious brands. With three marquee retail stores in New York City, Miami and Los Angeles, (soon to be five) the brand has experienced a successful renaissance with top tier distribution in the likes of Saks, Nordstrom, Kith, Ssense and over 120 specialty stores in the USA.
We are continuing to build our high-performing team based in Sydney, Australia, that has collaboration, transparency, and an innovative mindset at the heart of everything we do. We want you to join us on the journey, as we take Ksubi to the next level globally.
This role will live and breathe Ksubi customer data to shape the way we approach our customers on digital channels and their online experience.
A Day in the Life...Develop and deliver a CRM Strategy across all channels and retention and acquisition programsCreate, analyse, and manage the automated programs in line with key CRM goals for the wider businessChampion of the single view of the customer personas, collaborating with IT to form a strategy to incorporate this into CRM strategy and reportingUtilise first party purchase and behavioural data to segment and personalise messages that drives greater engagement and conversionThis is you if you haveTechnical / Specialist Skills / ExperiencesProven experience in customer segmentation and persona analysisConcise reporting and analytics skillsDemonstrate advance excel and Google Analytics skillsExperience leading end to end acquisition campaignsClear understanding of Website UX tracking and analysisHTML, CSS, SQL, Python coding skills will be highly valued for this roleExperience activities to increase customers LTV (ie. Rewards / Loyalty programs design and management, re-engagement campaigns, etc)Personal Attributes / Interpersonal SkillsAbility to multitask, juggle conflicting timelines and deliver on deadlinesExcited to play a part in others learning and generous in sharing knowledgeReady to roll the sleeves up and get amongst itMature minded with the tendency to be objectiveA few of our benefitsCulture focused on wellbeing, innovation and growthMerchandise benefits and generous salaryAdditional 'K' Days (days off) per yearHighly-creative and socially connected team environmentVideo
