Talent.com
This job offer is not available in your country.
Marketing Content Writer

Marketing Content Writer

LEAP Legal SoftwareSydney, Australia
30+ days ago
Job description

Description

About LEAP

LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI one of the largest international LegalTech companies. For more than 30 years our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose to Help lawyers who help people. The marketleading software we develop and support is used by more than 67000 lawyers and their staff in small and mediumsized law firms.

Working alongside our international team of passionate high achievers youll join a fastgrowing technology business where things seldom stay the same for long. With more than 800 smart caring and ambitious LEAPsters working together across Australia Canada the United States the United Kingdom the Republic of Ireland Poland and New Zealand youll find yourself in good company here.

Meet the Global Marketing Team

With the rise of AI and changes in consumers software needs this new and growing team is shaping and executing our global marketing strategy to reflect the evolution of our product offering. Were disrupting the way value is delivered in the legal community and this needs a significant shift in how we drive LEAPs brand awareness recognition and AI product adoption. Led by the Head of Global Marketing this team works closely with global marketing teams to drive the visibility and growth of our industryleading legal productivity software. Based at our Sydney Head Office this is the team that sets the global standard for how we position LEAP in the market providing the backbone of global campaigns and messaging that each region can leverage.

What youll do

Youll join a growing team as the first Content Writer in our next generation Global Marketing function helping shape the future of the LEAP brand and how we are perceived in the global market. Youll create and maintain engaging content for various marketing channels whilst collaborating with global teams driving datadriven decisions and aligning content with industry trends and business goals.

To make this happen you will :

  • Create engaging content for a range of marketing channels such as such as EDMs longform content newsletter blog eBooks videos (scripting) social media whitepapers infographics event collateral press releases and website content
  • Work with other channel experts in the marketing teams globally and other business units to amplify each content pieces reach and performance
  • Review performance of existing content to assist in delivering successful future projects
  • Present datadriven campaigns and ROI insights challenges and ideas to the marketing team resulting in informed decisions
  • Maintain existing marketing collateral by updating content to align with global messaging product updates business goals and industry trends where necessary
  • Write compelling brand and new product narratives
  • Competent in marketing automation software to implement targeted messaging resulting in impressive open rates clickthrough rates and increased usage of new product features. Salesforce Marketing Cloud experience preferred
  • Keep abreast of industry news and product benefits.

What youll bring

Apart from your proven experience in B2B copywriting and content creation you will bring :

  • Experience writing content for multiple global regions and working with global stakeholders
  • Experience building partnerships identifying opportunities and taking action to build strategic relationships between areas teams departments units or organisations to achieve business goals.
  • Experience with marketing automation platforms such as Pardot Marketing Cloud (or similar).
  • Experience in professional services or the legal sector would be helpful but it is not essential.

    • You are the type of person who

  • Is customer focused ensuring that the customer perspective drives business decisions and activities.
  • Has a balance of creativity with analytical thinking to develop innovative datadriven content strategies.
  • Has clear communication conveying information and ideas through various media to engage the audience and ensure they understand and retain the message.
  • Has a drive for results setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; working tenaciously to meet or exceed goals while deriving satisfaction from achievement and continuous improvement

    • LEAP is an inclusive peoplefirst company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some but not all the requirements above we encourage you to still submit your application.

    Why join LEAP

  • Your work matters. Helping lawyers help people sits at the heart of everything we do. We solve real world problems that improve and support local everyday law firms. So they can do their best work for the people in the communities they serve.
  • Make an impact. You wont be another cog in the wheel here. We give full trust and autonomy for you to be heard to work on big & complex projects and to make a real difference.
  • Work with a group of authentic passionate people who love what they do.
  • Wellfunded and global. LEAP is the leading provider of Legal Practice Productivity Solutions across Australia Canada the United States the United Kingdom the Republic of Ireland and New Zealand. Were part of ATI one of the largest international LegalTech companies.
  • Flexible and hybrid working. Wed like to find this person in Sydney but we want you to work in a way that suits you and were open to flexible arrangements that support you.
  • Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. Were not afraid to pivot based on market conditions you will always have the opportunity to stay ahead of the curve and do your best work here.
  • Have fun with us . Celebrations. Socials. Sports teams. Access to sailing and yacht events.
  • We value your wellbeing enjoy an additional paid wellbeing day every year free gym membership corporate dental plan and monthly massages in the office. Well throw in a catered lunch and breakfast every week too. Oh and an onsite barista.

    • Key Skills

    Content Management Systems,Enterprise Software,HR Sourcing,Information Architecture,Technical Writing,User Research,Adobe Captivate,Copywriting,Figma,Content Strategy,Taxonomy,Writing Skills

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Create a job alert for this search

    Content Writer • Sydney, Australia