Head of Marketing

About Us

TC Boxes was born with the simple objective of providing safe, reliable and secure storage solutions to tradies of Australia. As TC Boxes grew, they found it was not just tradies who needed toolboxes, campers need canopies, hunters needed dog boxes and a few of us just needed somewhere to put things on the ute. TC Boxes product range has continually developed over the past 3 years to be the most extensive toolbox and canopy range in Australia

About the Role

We are looking for a confident and strategic Head of Marketing to lead our marketing team and drive the growth of the T.C Boxes brand.

You will be responsible for shaping our brand presence, developing comprehensive marketing strategies, and delivering measurable results across all channels.

This is a senior leadership role that will see you working directly with the CEO and executive team to drive business growth through innovative marketing initiatives.

You'll lead a dynamic marketing team and be responsible for everything from brand development to performance marketing, content creation, and customer engagement strategies.

Key Responsibilities

Strategy & Leadership

• Lead the development and execution of the annual marketing strategy that drives growth and brand recognition
• Collaborate with the CEO and executive team on brand direction and business alignment
• Manage and mentor the marketing team to deliver high-impact outcomes
• Lead budget planning, forecasting, and performance reporting

Brand & Creative

• Own and evolve the T.C Boxes brand identity and ensure consistency across all channels
• Oversee all creative direction across campaigns, product drops, social media, and content
• Ensure the brand tone of voice is upheld in all customer-facing content
• Manage relationships with external creative agencies and content partners

Digital & Performance Marketing

• Oversee digital strategy including paid social (Meta, TikTok), SEM, display, and retargeting
• Drive customer acquisition, conversion, and retention across digital platforms
• Optimise campaigns based on performance data and insights
• Ensure effective use of email, CRM, and lifecycle marketing tools

Campaigns & Analytics

• Plan and execute product and seasonal campaigns from ideation to launch
• Track, analyse, and report on campaign performance, customer behaviour, and ROI
• Use insights to refine targeting, messaging, and media mix
• Oversee influencer marketing, brand collaborations, and ambassador programs

About You

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 5-7 years' experience in a senior marketing role, ideally in e-commerce, or lifestyle retail brands
• Demonstrated experience in leading brand, digital, and performance marketing strategies
• Strong leadership and team development skills
• Strategic mindset with a strong grasp of digital performance metrics
• Excellent verbal and written communication skills
• Postgraduate qualification in Marketing, Digital, or Leadership
• Experience using platforms such as Meta Business Suite, Google Ads, Shopify, and Klaviyo
• Strong knowledge of marketing analytics and reporting tools
• Experience in the automotive accessories or outdoor lifestyle industry will be highly regarded

What We Can Offer

We are an ambitious, dedicated, and hardworking team who strive to deliver market leading customer experiences and content. We are passionate about all things marketing and are continuously looking for ways to improve our processes and content we produce.

• Senior leadership role with significant growth and professional advancement opportunities
• Be a part of a fun, challenging environment where you'll be able to push yourself and learn new skills
• Great company culture of like-minded people who share a passion for the outdoors and adventure
• An open, diverse, and respectful working environment
• Hybrid working arrangements available
• Direct access to executive leadership and involvement in strategic business decisions

This is the perfect role for a strategic marketing leader with a passion for brand building, who's ready to take ownership of a growing brand in the exciting outdoor and automotive accessories space. This role offers the opportunity to shape the future of T.C Boxes while working with multiple product lines and leading a dynamic team.

Apply now to join a company where your expertise is valued, your growth is supported, and your impact drives our success.

T.C Boxes values diversity and welcomes applications from all qualified candidates.