Senior Manager, Promotional Channels

Job Description

Senior Manager Promotional Channels Leading Australian Retailer

Develop and execute strategy for catalogue and email channels

Lead high-impact promotional campaigns from concept to deployment

• Implement innovations to grow engagement conversions and customer reach

Are you a commercially savvy marketing leader who thrives in a high-volume fast-paced retail environment Join one of Australias most recognised retailers and take full ownership of two of its most influential customer channels Catalogue and Email.

The Role :

As the Senior Manager Promotional Channels youll drive the strategy execution and performance of this retailers core promotional programs across catalogue (print and digital) and email marketing. This is a senior leadership role with end-to-end P&L accountability and the opportunity to make a direct impact on customer engagement brand perception and sales outcomes.

Reporting to the Head of Customer Engagement youll lead a team of specialists and collaborate cross-functionally with Marketing Commercial Digital and Operations teams to ensure promotional content is timely compelling and effective.

Key Responsibilities :

Develop and execute strategy for catalogue and email channels aligned to business priorities

Lead high-impact promotional campaigns from concept to deployment and post-campaign analysis

Full P&L ownership : manage budgets drive performance and report to senior stakeholders

Implement innovations to grow engagement conversions and customer reach

Leverage tools such as GA4 Figma and email automation platforms to optimise performance

Lead mentor and develop a high-performing team

About You :

Demonstrated strategic and executional marketing experience ideally in high-volume B2C retail or trade marketing environment

Deep expertise in catalogue and / or email campaign management

Proven ability to lead teams and own channel performance end-to-end

Strong commercial acumen with budget ownership experience

Hands-on knowledge of marketing analytics customer journeys and digital performance tools

Experience using platforms such as Google Analytics 4 Adobe Experience Manager Figma and email marketing tools (e.g Insider)

Whats On Offer :

A high-impact leadership opportunity in one of Australias most loved retail brands

Full ownership of key promotional levers that directly drive sales and customer connection

A collaborative down-to-earth culture that values innovation and accountability

Competitive salary and leadership exposure

Call Michelle Rubinstein at The Onset onor apply nowto lead a channel portfolio thats front and centre in the lives of millions of Australians.

Required Experience :

Senior Manager

Key Skills

Promotional Events,Image Campaigns,Promotional Campaigns,Communications,News Image,Adobe Creative Suite,Facebook,Youtube,Promotional Materials,Final Cut Pro,Digital Media,Promotional Spots,Video production,Station Image

Employment Type : Full Time

Experience : years

Vacancy : 1