Head Of Marketing

About the Role

This exciting organisation is a fast-growing business with a diverse, unique and fun multi-brand product portfolio. They are seeking an experienced generalist marketing leader with exceptional experience in omni-channel product marketing to support the growth of their businesses in retail and wholesale sales, including eCommerce. Reporting to the General Manager and managing a small marketing team, you will be responsible for defining and executing the marketing strategy for the business units and brands within the group. You will develop and implement brand and marketing plans, considering the various target audiences, and oversee the team on the effective delivery across each channel and the media mix.

• Here's a summary of what you'll be responsible for
• Collaborating across all functions of the business to assess existing and develop new strategies and implement plans to optimise customer outcomes;
• Developing comprehensive strategic brand and marketing plans that align with business objectives and capitalise on market opportunities within multiple market segments and channels;
• Developing each of the businesses' long-term visions and strategies, defining priorities and tracking the performance against sales forecasts;
• Lead and inspire a collaborative marketing team to achieve ambitious goals and maintaining a high-performance culture;
• Utilise data-driven insights to measure the effectiveness of marketing initiatives and adjust strategies accordingly to maximise impact and achieve business objectives;
• Take charge of content distribution across platforms, optimising for SEO (Search Engine Optimisation), sales and engagement;

Develop and recommend investment priorities and phased spending plans against agreed growth objectives; and

Generate regular reports to track and analyse all marketing activities, including campaign performance, lead generation metrics, website traffic, social media engagement, and partner / sponsorship ROI.

About You

This role requires a leader who is excited at the prospect of working with a business on a strong growth trajectory. You will bring a positive, empowering leadership style and foster a culture of personal development, fun and high performance. Here's what you'll need to be considered for this role :

A strong customer experience mindset and proven experience in customer growth and retention; and

Genuine passion for retail and wholesale business.

Please submit your resume in Word format only.

Cassandra Barker.

PARTNER, MARKETING

Get in touch

Call me on 07 3232 9119

Visit me at the Brisbane offices

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