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Loyalty Specialist
Dan Murphy'sRichmond, VIC, AU20 days ago
Job descriptionSupport the Senior Loyalty Manager to build and develop the My Dan’s program, Customer Value Proposition and cross-channel customer experience for members. Act as the program champion / subject matter expert to embed the program in the business to build awareness and drive consistency in execution across all touchpoints. Act as the main day-to-day point of liaison between the Loyalty Team and the Store / Online / Operations / Tech teams, supporting on team member development, program advocacy and operational matters relating to customer queries. Day to day management of loyalty operations / logistics including card and collateral design / production with internal stakeholders and external agencies. End to end project management in creating the calendar of commercial & engaging loyalty activities in partnership with channel owners, including in-store / point-of-sale, email / lifecycle marketing and digital / performance media. Support the creative brief and communications with all internal stakeholder (Marketing, Event, Operations etc) and channel agencies to ensure clarity of loyalty message across marketing activity. Support the Senior Loyalty Manager by partnering with our Product Owners to develop strategy & implementation of ongoing Proofs of Concept around new loyalty initiatives, inclusive of strategy, customer experience, operations roll out and tech platforming. Lead the execution of our offers capability in partnering with our Product owners, including setting up offers, audience selection, creative briefing & post analysis. Measurement and reporting of loyalty KPIs, supporting with analysis and trends of membership base, inclusive of circulation through the business. Lead post campaign reviews on market performance and internal effectiveness against key success measures. Support the broader marketing team through delivery of loyalty activity aligned to brand framework, business priorities and the overarching campaign strategy Bring cross functional teams together and coordinate a regular operating rhythm to ensure the successful delivery of actions to timelines and resolve any misalignment in planned activity. Manage Marketing financials for loyalty activity, including managing the budget, raising PO's, updating the spend tracker, and managing financials / invoices with external suppliers Role model our Values and Ways of Working. Minimum of 4 years experience working in a dedicated Marketing role, preferably in Retail or similar fast-paced environment. Interest of specific loyalty programs or understanding customers is highly preferable, either in Proposition delivery / development or a CRM / Comms capacity. Strong Project Management, administration and communication skills including budget management. Technically / analytically minded (ideally with intermediate or above Excel skills) and able to work with data to analyse program and campaign effectiveness. Collaborative working style. Stakeholder engagement skills and experience in influencing cross functional teams to deliver agreed outcomes. Are flexible and able to work cross functionally to support execution of initiatives outside of your core role when required. Keen interest in the world of Liquor, ideally Wine. We offer flexible working in every sense An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs Monthly meeting-free days Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
About Us
Discover your next career adventure with Dans
With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.
About the Role
- Bring your passion and feel the energy!
- Two x 6 Month fixed term opportunities!
- Melbourne based role - hybrid position
As the My Dan Murphy’s Loyalty Specialist , you will be responsible for managing the customer benefits and operations of the My Dan’s loyalty program.
Working horizontally across the Marketing team and the wider business, you'll embed the program consistently and drive initiatives to grow and retain the member base.
Sound good? Read on.
Here is a taster of what you can expect in this role :
What do we need from you
Now let’s talk about you :
The benefits are good too!
At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.
What's in it for you?
We are together creators
With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.
We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.
You can learn more about working with us on LinkedIn or at
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.
WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup
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Loyalty Specialist • Richmond, VIC, AU
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