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Digital Marketing Manager

The Nudge GroupSydney, NSW, Australia

23 hours ago

Job description

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Founder / Publisher / Podcast Host / Private Members Club Owner

This newly opened, highly anticipated private members club is housed within a heritage landmark in the heart of Sydney. Designed for connection, collaboration and opportunity, it is a space where community, creativity and innovation converge. Our members include leaders and changemakers across business, culture, technology and the arts.

Role Overview

The Digital Marketing Manager is responsible for executing the digital strategy for The Pillars, driving member engagement, brand visibility, and growth through digital channels. This is a hands-on role overseeing all aspects of our digital presence, including the website, EDMs (email marketing), and social media platforms as well as support the wider team with events and member activations within the club.

Reporting to the Director of Marketing, the Marketing Manager will work closely with the internal teams and external partners to ensure consistent, on-brand messaging and meaningful digital experiences for our members and broader audience.

Key Responsibilities

Website Management

Own and manage the website, ensuring content is up to date, visually aligned with the brand, and optimised for performance and SEO
Collaborate with design and development partners to enhance UX / UI
Track and report on website analytics and performance

Email Marketing (EDMs)

Plan, create and distribute regular email campaigns to members and prospective audiences

Manage the email database and segment audiences for targeted communications

Analyse performance and apply insights to optimise engagement and retention

Social Media Management

Develop and execute a content calendar across key platforms, with a focus on Instagram and LinkedIn

Create and schedule engaging content that reflects the club’s values, events and offerings

Manage community engagement, respond to enquiries, and maintain a strong, consistent presence

Report on performance metrics and make data-driven recommendations

Campaigns & Content

Support the execution of digital campaigns around major events, member experiences, and club initiatives

Work with internal and external photographers, videographers, and content creators to develop high-quality assets

Ensure consistent brand voice and visual identity across all channels

Skills & Experience

4+ years of experience in digital marketing in luxury, hospitality, lifestyle, or membership-driven environments

Strong experience with website CMS platform Webflow, CRM marketing platform HubSpot, and social scheduling tool Monday.com

Solid understanding of analytics tools (Google Analytics, Meta Insights, LinkedIn Analytics, etc.)

Excellent copywriting and visual storytelling skills

Highly organised with strong attention to detail and an eye for design

Comfortable working independently in a fast-paced, collaborative environment

What We Offer

The opportunity to be part of an ambitious and creative team shaping a premium, purpose-driven members' community

A dynamic role with ownership and creative freedom

Access to unique experiences, events, and a growing community of innovators and leaders

120-130K + super

Apply now

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Business Development

Industries

Hospitality, Retail Luxury Goods and Jewelry, and Wellness and Fitness Services

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Digital Marketing Manager • Sydney, NSW, Australia