Content Creator (Marketing)

At RAIN Bridalwear, our philosophy is encapsulated into our motto; 'Don't Just Buy Bridal, Experience Bridal'!

With over 25 years of experience in the bridal fashion industry, we have created a unique and personalized shopping experience like no other, our innovative and trailblazing approach to bridalwear has set us apart from our competitors. Simply put, 'Your Gown Your Way'!

• Plan, execute, and manage all digital marketing for RAIN Bridalwear, including SEO, SEM and social media
• Establish and execute a digital marketing strategy to distribute content
• Maintain consistent brand messaging across all social channels
• Identify, analyse, and measure trends and content to assess how well it's performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content
• Develop and implement social media strategies
• Event planning and management
• Video content for all social media platforms
• Create, Implement and present a RAIN Bridalwear VLOG for Television media outlets.
• Responsibilities
• Due to company expansion into South Australia, the following responsibilities will be performed across both locations.
• Create and manage content for RAIN Bridalwear's social media, and other forms of digital and media communication
• Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns
• Collaborate with management to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in RAIN Bridalwear's marketing campaigns
• Cross brand marketing with leading Australian companies related to the RAIN Bridalwear brand.
• Skills & Experience
• 2+ years of experience in content creation, social media marketing, or a similar role
• Proven ability to shoot, edit, and produce video and photo content
• Strong copywriting and storytelling skills, especially for short-form content
• Proficiency in tools such as Adobe Creative Suite, Canva, Final Cut Pro or similar
• Experience with social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Understanding of SEO, analytics, and engagement metrics
• Ability to manage multiple projects and deadlines with strong attention to detail
• A creative mindset and a collaborative attitude
• What you bring
• A marketing, media, or comms-related masters is a plus
• Real experience creating content for fashion, beauty, or lifestyle brands
• Strong filming and editing skills (your camera roll is probably 90% drafts)
• A genuine passion for social media, influencer culture, and fast-moving trends
• Creative confidence and the ability to pitch and execute ideas
• Understanding of what works across TikTok, Instagram Reels, and beyond
• Strong writing and communication skills (yes, captions matter)
• Excellent organisation and time management - you can juggle content calendars and camera gear like a pro

Pay : $80,000.00 - $95,000.00 per year

Work Location : In person