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Digital Marketing Specialist

Rmit UniversityMelbourne, Australia

11 days ago

Job description

Overview :

Salary of $104,653 + 11.5% Super
Fixed term Full Time contract until Nov 2025 (parental leave cover)
Work in a brand-new office building in Melbourne's CBD - located on Franklin Street, with easy access to public transport and a short walk to the Queen Victoria Market
Flexible hybrid working arrangements - work from home & the office
We also offer benefits such as salary packaging, purchased leave, discounted RMIT University Courses, discounts on RMIT childcare services, gym membership and an Employee Assistance Program (EAP)
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
This role requires current valid work rights for Australia.
Our Values - Passion | Impact | Inclusion | Integrity | Courage | Imagination

About RMIT University Pathways (RMIT UP)

Forming part of the RMIT Group, RMIT UP provides pre-tertiary English and Foundation Studies (FS) pathway programs designed for international students seeking admission into RMIT University.

We pride ourselves on delivering real-life practical English skills for the challenges and opportunities our students encounter in a supportive and structured learning environment.

We offer challenging and rewarding career prospects that enable personal and professional growth, as well as leadership development opportunities.

Please note RMIT Training will be trading as RMIT University Pathways (RMIT UP) from 26th August 2024

About the Role

We are seeking a enthusiastic and passionate individual to join our Communications & Marketing Team as the Digital Marketing Specialist on a Fixed Term Full Time role until November 2025.

The Digital Marketing Specialist is part of the Communications Team, working closely with the ELICOS Sales, Marketing & Conversions team as well as the RMIT University Experience and Communications teams to develop and implement communication and marketing strategies aligned to RMIT UP's vision.

We are looking for a digital all-rounder with strong competencies in many areas across the digital spectrum, who is a fast learner, able to turn things around quickly, grounded with an eye for detail and design, and excellent presentation skills.

About You

To be successful in this position you will have :

Essential

Relevant tertiary or postgraduate qualification

Considerable experience in an omni-channel marketing and communications role

Ability to manage multiple tasks, problem solve and prioritise with job tracking tool (e.g. Service Now)

Demonstrated experience managing website CMS, including monitoring performance, UX / CX, trends, SEO and reporting using web analytics tools

Demonstrated experience managing campaigns and generating content (including social media, print, and video, with consideration of usability, accessibility and copyright)

Strong interpersonal, written and spoken communication and presentation skills

Evidenced capability to manage advertising spend and forecast outcomes

User experience optimisation experience

The ability to work autonomously with little direction and show high initiative

Highly efficient and effective administrative and time management skills and high attention to detail

Proven experience in growing and maintaining social media presences to KPIs

Solid working knowledge of communications and marketing functions including brand management, market research, campaigns and promotions, copywriting, graphic design, content management and video editing

Desirable

Knowledge of and / or exposure to international markets

Experience working with clients or students from diverse cultural backgrounds

Experience in the ESL, Training or Higher Education industries

To Apply

Please submit your CV and covering letter addressing your suitability for this position by clicking on the 'Apply' link. For further information about this position, please see Position Description below.

For more information :

Visit our website

Cover letter should be addressed to HR

Please watch this video on our Employee Value Proposition (EVP)

RMIT is a Disability Confident Recruitment Team, and we are happy to adjust the recruitment process for your accessibility requirements. Please contact us at

telling us your preferred type of communication and we will be in touch as soon as possible to discuss your requirements.

Please read our Child Safety Policy

We are a Circle Back Initiative Employer - we commit to respond to every applicant.

Applications Close : 22 Aug 2024 11.59 pm

or visit our Careers page for more contact information - _

We are a Circle Back Initiative Employer - we commit to respond to every applicant._

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Digital Marketing Specialist • Melbourne, Australia