Sr. Marketing Coordinator, APAC

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Job Description

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment, and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to leading brands and retailers worldwide. Working with agencies and brands, we unite technology, client strategy, and consumer insights to deliver impactful advertising experiences that enhance brand awareness and marketing performance. Leveraging Rakuten’s diverse media properties, audiences, and proprietary research, we create optimal conditions to reach new customers and foster loyalty.

Overview

The Sr. Marketing Specialist, APAC supports the global marketing team by leading in-country activities across Australia and APAC. The role aims to increase brand awareness through executing marketing programs that support revenue-generating campaigns for key verticals and countries. Success depends on effective workload management, communication, collaboration, and supporting both APAC and global teams.

Key Responsibilities

• Develop integrated country-specific marketing plans aligned with regional revenue targets.
• Manage and optimize APAC marketing programs, measuring ROI and reporting on effectiveness.
• Oversee all aspects of hosted and sponsored events in APAC, including pre-, during-, and post-event activities.
• Create thought leadership strategies to drive local brand awareness and support business messaging.
• Manage content for Rakuten Advertising’s blog and social media in collaboration with the global marketing team.
• Coordinate with Product Marketing for go-to-market strategies and product launches, including internal and external communications.
• Support translations and ensure content quality aligns with brand standards.
• Provide regular reports and campaign performance updates to stakeholders.

Minimum Requirements

Qualifications

Principles for Success

Our practices emphasize behaviors that unite Rakuten globally, including :

Additional Details

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