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Digital Marketing Manager

Digital Marketing Manager

TheDriveGroup.Australia
2 days ago
Job description

About the Role

Our client, a leading D2C business, is seeking a highly skilled and experienced Senior E-Commerce Manager to lead and optimise their online retail strategy.

This is an exciting opportunity for a creative thinker with strong commercial acumen. You'll lead integrated marketing campaigns from concept to launch, working cross-functionally to drive customer growth and ROI—while still championing the brand's unique voice.

What You'll Be Doing Own campaign strategy – Lead the planning and execution of multi-channel marketing campaigns, ensuring they're on-brand and performance-focused.Fuel growth – Contribute to strategies that attract new customers and retain loyal ones, with a focus on driving long-term brand and business value.Shape creative direction – Work closely with design and content teams to develop compelling visuals and messaging that resonate with target audiences.Oversee production workflows – Coordinate timelines, approvals, and delivery across various creative formats, including photo, video, and digital.Manage budgets with intent – Allocate and track spend across campaigns, keeping efficiency and ROI top of mind.Track what matters – Monitor key metrics using platforms like Meta Ads Manager and Google Analytics, reporting on what's working and where to optimise.Work across the business – Partner with digital, product, creative, and external teams to ensure smooth and effective campaign rollouts. What We're Looking For 5 years of marketing experience, ideally within a fast-paced eCommerce brandHands-on experience developing and executing creative, data-driven digital campaigns.Comfortable interpreting performance metrics like ROAS, CPA, and CTR.Proficient in Meta Ads Manager, Google Analytics, and familiar with creative tools such as Figma.Strong communication, collaboration, and problem-solving skills. Why You'll Love it HybridBe part of a company that is scaling fast!Good culture, low-ego teamTake real ownership of projects and bring your ideas to life

This role operates a hybrid work model and is based near Central Station

If you'd like to hear more about this position or see a full JD please reach out to

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We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you!

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Digital Marketing Manager • Australia