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Brand Manager (FMCG) - 12 Month Contract

Connect APACSydney, NSW, Australia

9 days ago

Job description

Direct message the job poster from Connect APAC

Connect APAC have been engaged by a global, leading Consumer Goods organisation who play across various categories including; Health, Beauty and Personal care. Reporting into the Marketing Manager, there now exists a 12 month maternity leave contract for a Brand Manager to join the team. The role will work with a market leading portfolio of brands and the organisation is renowned for a highly flexible (2 days office and 3 days WFH) and supportive environment.

Key Responsibilities :

Develop and implement annual brand strategies and objectives in line with the brand vision.
Deliver detailed Brand Activity Plans that will deliver against the agreed Objectives.
Actively participate in the range review process with cross functional stakeholders.
Work closely with category and sales stakeholders to monitor brand performance and remedial action recommended / taken as required.
Lead and implement the 2-3-year brand innovation strategy ensuring that innovation efforts are consumer-centric, strategically aligned and aligned to brand vision.
Work closely with local project, sales and supply chain stakeholders to ensure innovation projects are launched on time.
Identify product development opportunities (including packaging) that will meet or improve overall budget objectives (G2G) and reinforce brand positioning.
Lead communication strategies for brands across Australia and NZ.
Manage agency relations to execute strategies within budget.
Oversee influencer and social media marketing content calendars.
Monitor and analyse social media performance, offering insights for optimization.
Coordinate digital marketing campaigns and e-commerce content requirements.
Execute brand and digital playbooks.
Track A&P budgets, monitoring and adjusting monthly via PPR (prior period review) process.
Track and analyse key performance indicators (KPIs) for digital and social media campaigns ensuring ROI.

Key Requirements :

Bachelor’s degree in Marketing, Communications, or a related field.

3-5 years of experience in brand management within FMCG, focusing on digital and social media.

Strong understanding of social media platforms, trends, and best practices.

Excellent analytical and problem-solving skills.

Proficient in Microsoft Office Suite (Teams, Excel, PowerPoint, Word) and Circana, Unify, or equivalent.

Strong communication and interpersonal skills, with excellent writing and visual communication abilities.

Ability to work independently and collaboratively.

Detail-oriented and organised, capable of managing multiple projects simultaneously.

Interested applicants please apply using the link provided.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing, Sales, and Analyst

Industries

Consumer Services, Retail Health and Personal Care Products, and Wholesale Food and Beverage

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Brand Manager 12 Month Contract • Sydney, NSW, Australia