Copywriter (Social)

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses in the UK, US, Australia and Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

As our Social Copywriter, you'll be a key creative force behind our brand’s presence on social media. You will concept and write engaging copy that brings our brand and content strategy to life across all organic social and content platforms. This role is about connecting with our community in a way that’s uniquely Who Gives A Crap. You'll be part of the Creative team, reporting to the Senior Copywriter, and will play a crucial part in helping to make Who Gives A Crap the most loved brand on Earth by using creative excellence and meaningful collaboration.

This is a remote-first role, but you will need to be based in Australia, where our global Creative team is located, to support collaboration with key stakeholders.

If you worked here this past month here are some things you might have been involved in

• Delivering high-quality, on‑brand copy for all organic social media channels on time, as per the content calendar.
• Flagging, ideating, and executing on reactive and culturally relevant social content to increase brand engagement.
• Collaborating with the design and social media teams to create seamless campaigns where copy and visuals work together effectively.
• Reviewing social copy performance to understand what's working and what's not, applying key learnings to future content to improve engagement and reach.

Let’s talk about you

You’re a creative thinker who loves a good challenge. You can generate compelling and original copy ideas that capture the Who Gives A Crap brand voice while pushing our social presence to be best in class. You also adapt content to be platform‑native while maintaining a cohesive brand voice.

You’re a master of effective communication. You write clear, concise, and engaging copy for a variety of social media formats, from short captions to video scripts. You can also translate complex information into easily digestible and entertaining content for our audience.

You love staying in the know. You proactively seek out new trends, platform features, and internet culture to inform your creative ideas. You also pay close attention to the community's response to content, using engagement to inform future copy.

You give a crap. Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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