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Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant

Pyramid Global TechnologiesSydney, NSW, Australia
9 days ago
Job description

About the job Salesforce Marketing Cloud Consultant

Job Description of Salesforce Marketing Cloud Consultant in Sydney :

9 + Years

Overview :

  • Strong domain knowledge of the Salesforce Marketing Cloud platform.
  • Experience in integrating marketing with Sales / Service Cloud and other external data systems to push / pull data including CRMs, ERPs, eCommerce platforms, Google Analytics, SMS, etc.
  • Strong understanding of relational data models, SOAP APIs, REST APIs, and integration techniques, Advanced SQL.
  • Excellent understanding of data dependencies and design for marketing cloud journeys and campaigns.
  • Experience with Email Studio, Journey Builder, campaign creation / management, including data configuration, audience creation, and utilization of capabilities in the SFMC platform.
  • Strong knowledge of AmpScript for email personalization and complex cloud page creation with AmpScript.
  • Technical background with a proven history of understanding complex systems.
  • Ability to work independently and in a collaborative team environment; innovative, adaptable, self-directed, and a team player.
  • Strong communicator with exceptional team handling capabilities.
  • Salesforce Marketing Cloud Consultant certification mandatory.

Experience in below Studios / technologies :

  • Email Studio
  • Journey Builder
  • Automation Studio
  • Web Studio / Cloud Pages
  • AmpScript
  • Marketing Cloud APIs REST and SOAP

    • Key Responsibilities :

    a) Enable and Execute Marketing Automations

  • Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, SOAP and REST API for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.
  • Test Marketing Automations with dynamic content and multiple user paths.
  • Design, optimize, and execute campaigns using strategies such as A / B Testing, throttled sending, etc.

    • b) Marketing Campaign Personalization

  • Build and execute email marketing campaigns using Content Builder.
  • Personalize email content for custom customer experience (i.e., Dynamic Content, Advanced Dynamic Content, AmpScript, etc.).
  • Leverage AmpScript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
  • Configure account setup and administration for users and new Business Units (BUs), roles and permissions, sender profiles, RMM, Users, build data extensions, etc.

    • c) Subscriber and Data Management :

  • Work with Data Extensions, Profile management, and subscriber DE.
  • Excellent knowledge of SQL fundamentals and other database technologies.

    • d) Update and Maintain Relational Data Model :

  • Can design mobile responsive creatives and HTML emails.
  • Use of Create Microsites using ExactTarget and auto-published them.

    • e) Configure Exact Target Microsite Activity :

  • Knowledgeable of web services and especially communicating with the RESTful endpoints.

    • Additionally, knowledge on UI & front-end web technologies like SSJS, HTML, CSS, JavaScript / jQuery knowledge is a value addition.

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