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Digital Marketing Strategist

Digital Marketing Strategist

Code Pantry Pty LtdRosehill, NSW, AU
5 days ago
Job description

Position Overview

We're looking for a proactive and creative Digital Marketing Specialist to join our startup

team and help drive the next phase of growth. In this role, you'll work closely with the

Owner to develop and execute digital marketing strategies focused on user acquisition and

brand visibility. You'll have the opportunity to make a real impact and help shape the

marketing foundation of a fast-growing company.

This is a unique chance to work side-by-side with leadership, contribute directly to

business outcomes, and grow with the company as we scale.

Key Responsibilities

  • Collaborate directly with the Owner to plan, build, and optimize targeted digital

campaigns across Facebook, Instagram, and Google Ads

  • Analyze ad performance data and provide strategic recommendations to boost

    • brand visibility, lead generation, and platform sign-ups

  • Coordinate the development of ad creative and manage campaign execution within

    • defined budgets

  • Conduct ongoing market research to identify trends, audience behavior, and

    • competitive insights in the fitness and gym management space

  • Contribute to the broader marketing strategy and provide input on messaging,

    • positioning, and growth experiments

  • Support strategic planning around pricing, promotions, and distribution to

    • strengthen product adoption and retention

    What We're Looking For

  • 1+ year of hands-on experience managing paid digital campaigns ( Meta Ads,

    • Google Ads, TikTok, etc. )

  • Experience in SaaS or B2B marketing; bonus if you have exposure to the fitness or

    • wellness industry

  • Strong analytical skills - you're comfortable digging into data and optimizing

    • campaigns for performance

  • A collaborative mindset and excellent communication skills - you'll be working

    • directly with the founder

  • Comfortable operating in a startup environment - you're resourceful, adaptable, and

    • eager to build from the ground up

    What Success Looks Like

  • Performance campaigns that hit or exceed acquisition targets
  • Increased brand awareness in key fitness segments
  • A data-informed, agile approach to campaign testing and iteration
  • A strong, collaborative working relationship with the owner and other stakeholders
  • Meaningful contribution to our long-term growth trajectory
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    Digital Strategist • Rosehill, NSW, AU