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Senior Partnerships Director - Sports Marketing & Sponsorship

Senior Partnerships Director - Sports Marketing & Sponsorship

Publicis Groupe ANZCouncil of the City of Sydney, New South Wales, Australia
2 days ago
Job description

Senior Partnerships Director – Sports Marketing & Sponsorship

Publicis Sport & Entertainment connects brands with culture through the power of fandoms. We collaborate with some of Australia’s most iconic sporting codes and events, delivering cutting‑edge sponsorships and activations for major brands. Our integrated solutions span strategic consulting, partnerships, content innovation, and cultural marketing – turning cultural sparks into measurable brand impact. By combining strategy, creativity, and media magic, we transform cultural moments into commerce, powered by people, passion, and performance.

The Role

We're looking for an experienced client service lead who can manage a high performing partnership management team on the day to day management of our Publicis brand sport sponsorships.

Responsibilities

  • Lead strategic planning and execution across major sponsorships with rights holders including NRL, AFL, Cricket Australia, and other premier properties and events
  • Own relationships with clients across some of Australia's leading brands, driving year‑round engagement and measurable outcomes
  • Develop and oversee integrated campaigns that span sponsorship strategy, rights management, activation, ambassador / athlete partnerships, branded content, media integration, and events
  • Serve as a trusted advisor to senior clients, helping them navigate the evolving sports and entertainment landscape
  • Lead and mentor a high‑performing account service team, fostering a culture of creativity, accountability and collaboration
  • Build strong, trusted relationships with sporting bodies, production partners, talent managers, and internal Publicis Groupe agencies
  • Drive organic growth through strategic thinking, innovation and commercial insight
  • Contribute to new business development and agency profile‑building initiatives

What you'll need

  • 8+ years in a sponsorship, sports marketing, or brand partnerships role, preferably within an agency or rights holder environment
  • Deep knowledge of the Australian sports ecosystem, particularly NRL, AFL, football, tennis, basketball and cricket
  • Demonstrated ability to turn sponsorship rights into meaningful integrated campaigns, combining media, digital, PR, events, experiential, and partnerships
  • Strong understanding of campaign lifecycle management : strategy, planning, creative, production, execution, reporting
  • Excellent leadership skills and a track record of developing strong team culture and performance
  • Strong commercial acumen and ability to manage budgets, contracts, and reporting with confidence
  • Outstanding presentation, communication, and relationship‑building abilities
  • A strategic thinker with creative flair and a passion for sport and fan culture

    • Why Join Publicis Sport & Entertainment?

  • Collaborate with some of the biggest names in sport, entertainment and brand marketing
  • Work with a passionate, values‑driven team that thrives on creativity, collaboration and pushing boundaries
  • Be part of the Publicis Groupe network – one of the world’s most innovative and well‑resourced agency collectives
  • Enjoy flexibility, personal development support, and a clear pathway for career growth

    • Additional Information

    Publicis Groupe benefits : Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com .

    Benefits & Perks

  • A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
  • A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach – "working your way with us."
  • Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
  • Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
  • A culture of open feedback and support to reach your goals through our Career Conversations program.
  • A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
  • Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
  • Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
  • Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
  • A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge : https : / / workingwithcancerpledge.com /
  • Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

    • If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

    Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

    Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

    We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential.

    Seniority level

    Director

    Employment type

    Full-time

    Job function

    Marketing, Advertising, and Strategy / Planning

    Industries

    Advertising Services, Sports Teams and Clubs, and Marketing Services

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