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Marketing Specialist, Australia & New Zealand (ANZ)

Marketing Specialist, Australia & New Zealand (ANZ)

MillerKnollCremorne,AU
16 days ago
Job description

Description

Job title

Marketing Specialist, Australia & New Zealand (ANZ)

Department

Marketing

Reports to

James Barnby - Senior Marketing Manager

Location

Australia

Job summary

Support the Senior Marketing Manager in planning and executing regional marketing activities aligned with the APMEA marketing strategy for the Australia & New Zealand (ANZ) markets. This role is ideal for a motivated marketing professional looking to build on foundational skills and develop expertise in a fast-paced environment. The position encompasses tasks such as :

  • Assisting in the development and coordination of a regional-specific marketing plan, aimed at key markets and audiences in Australia and New Zealand (ANZ), applying an understanding of regional channels, opportunities, and products.
  • Supporting the delivery and execution of marketing activities that are strategically aligned, on brand, timely, within budget, and effective, meeting business goals to enhance revenue growth and competitive positioning.
  • Aiding in managing marketing activities and resources to achieve regional marketing objectives effectively.
  • Providing basic regional insights and support, particularly focused on prioritised cities and regions.

Specific responsibilities

Marketing Planning & Execution

  • Under the guidance of the Senior Marketing Manager assist in the development and implementation of the regional marketing plan, ensuring it aligns with the overall ANZ commercial strategy.
  • Help maintain the marketing calendar and budget, ensuring all activities are tracked and on schedule.
  • Coordinate marketing briefs and task allocation for regional campaigns and ad hoc projects.
  • Collaboration & Asset Management

  • Work with colleagues in the APMEA and Global Marketing teams to adapt and localise global assets for the ANZ region.
  • Support the collection and analysis of marketing activity metrics to assess effectiveness and report findings to the Senior Management team.
  • Social Media Management

  • Assist in the planning and scheduling of content for Herman Miller & MillerKnoll social channels.
  • Review the global social media calendar and adjust relevant posts for the ANZ region.
  • Compile basic monthly social media performance reports.
  • Website & Lead Management

  • Coordinate homepage updates for ANZ regional sites.
  • Assist with the allocation of inbound website leads to the Sales team through Salesforce.
  • Collect and manage leads from marketing activities, ensuring they are properly reported and tracked.
  • Campaign Support

  • Contribute to the execution of marketing campaigns and projects, aligning with regional priorities and KPIs set by the Senior Marketing Manager.
  • Provide support for regional events and ensure campaign deliverables meet project timelines.
  • PR & Case Studies

  • Identify and support regional PR opportunities in collaboration with the Senior Marketing Manager.
  • Assist with the development of basic case studies, including data collection and interviews as needed.
  • Sales Support

  • Provide basic support for ad hoc requests from the sales team and attend meetings to understand how to best assist.
  • Job holder requirements

    Education and experience

  • Educated to degree level
  • Fluent English – written and oral
  • Marketing experience 3 years minimum
  • Experience as a marketing specialist within a global organisation
  • Commercial experience
  • Competences

  • Strong project management skills – understanding the theories of project management and knowing how to use them efficiently
  • Strong prioritisation skills – demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each task
  • Process oriented and driven
  • Excellent and rigorous planner
  • Strong communication skills – Written / Verbal
  • Attentive to details, as well as the bigger picture
  • Understanding of full marketing mix
  • Can prepare written information in a manner appropriate to purpose, situation and audience
  • Can use Microsoft Office suite of tools
  • Can organise own time and work activities
  • Strong Analytical skills – having the ability to deconstruct information into smaller categories in order to draw conclusions.
  • Has experience in using digital marketing tools, such as Pardot
  • Has experience in using SalesForce
  • Experience of B2B marketing and ideally channel marketing
  • Presentations to small or large groups, internal / external
  • Commercial acumen, understanding of sales environment, processes and channels
  • Has an understanding of Miller Knoll marketplace and customer base
  • Characteristics

  • Interpersonal skills across multiple project stakeholders
  • Can manage many tasks simultaneously
  • Is able to drive (internal / external) relationships forward smoothly.
  • Sets personal goals and strives to achieve them
  • Is highly collaborative with a low-noise approach to problem solving.
  • Is thorough and accurate
  • Follows through on commitments
  • Goes beyond expectations
  • Driven and enthusiastic
  • Is interested in architecture, interior or industrial design or having relevant experience working in the architecture and design industry.
  • Who We Hire?

    Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

    MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities.

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    Marketing Specialist Australia New Zealand Anz • Cremorne,AU

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