Head of Marketing - Property Student AccommodationRedpath Partners • Australia
Head of Marketing - Property Student Accommodation
Redpath Partners • Australia
17 days ago
Job descriptionSenior Marketing / Head of Marketing Property / BTR / Student Accommodation $180k-$200k + super Lead end-to-end marketing strategy across property marketing, resident acquisition, retention, and brand experience. Build a scalable, integrated marketing framework across multiple assets and pipeline projects. Own brand strategy, positioning, and execution across digital, social, SEM / SEO, CRM, campaigns, promotions, and loyalty programs. Coordinate external agencies, PR partners, and creative suppliers while embedding a high-performing in-house capability. Collaborate with senior leadership and property teams, influencing strategy and resident experience at portfolio level. Proven experience in residential project marketing, BTR or Student Accommodation / campus living strongly preferred. Expertise in brand management, digital marketing, content strategy, and campaign execution. Strong commercial acumen, data-informed decision-making, and experience reporting to ELT / leadership. Confidence operating in agile, flat structures with a proactive, hands-on approach.
Head of Marketing - Property Student Accommodation
- Marketing / PR / Events
- Marketing Director
- Australia
- Permanent / Full Time
13 / 1 / 2026
Senior Marketing / Head of Marketing
Property / BTR / Student Accommodation
Location : Sydney CBD (flexible hybrid, 4-day week considered) | Salary : $180k–$200k + super
We’re exclusively partnering with a growing private equity-backed property platform with a national portfolio in Student Accommodation and upcoming Build-to-Rent projects. The business is entering a significant growth phase, bringing marketing and brand functions in-house, and is seeking a senior marketing leader to build and lead this function.
The Opportunity :
You will bring :
This is a rare opportunity to define the marketing narrative for an emerging property platform at a pivotal growth stage, shaping brand, customer experience, and engagement across a national portfolio.
Please apply, or send your CV directly to Bella Serventi
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Head of Marketing Property Student Accommodation • Australia
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