Performance Marketing Lead

Company Description

This is your opportunity to join our team of forward-thinking, change‑making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare.

Company Mission

Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all primary care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology — and growing. We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians.

Job Description

The Gig

We’re looking for an advanced Performance Marketing Lead to take ownership of Healthengine’s paid acquisition channels — with a sharp focus on Google Ads performance and driving sustainable ROAS for our Marketplace. You’ll be the go‑to expert in optimising paid campaigns, balancing efficiency with growth, and using data to inform every decision.

Responsibilities

• Own and optimise all Google Ads campaigns (Search, PMAX, Demand Gen, Display), ensuring ROAS targets of 150+ are maintained or exceeded.
• Manage Meta Ads campaigns, working to improve conversion efficiency and creative performance.
• Analyse and troubleshoot campaign performance daily / weekly, producing insights and actions that connect channel metrics to business outcomes (bookings, revenue, ROAS, CPA).
• Partner with design / content teams to brief and test creative and messaging variations that drive stronger click‑through and conversion rates.
• Collaborate closely with RevOps and Product Marketing to align tracking, attribution, and reporting frameworks (GA4, Looker, etc.).
• Contribute to forecasting, budgeting, and performance reporting for ELT — translating channel data into commercial narratives.
• Stay on top of platform updates (AI bidding, attribution shifts, privacy changes) and apply learnings to maintain Healthengine’s competitive edge.
• Support SEO Programs by sharing campaign insights to improve CRO.
• Support our client SEM channel by actioning requested account changes & providing advice to our Customer Success Managers, & support client correspondence where required.
• Work closely with a cross‑functional team of product managers, engineers and UI / UX designers to ensure alignment on initiatives, metrics, & support changes as required, including creating tickets for any acquisition channel requirements, while ensuring an outstanding experience for Healthengine users.

About You

You’re the kind of person who takes accountability in a fast‑paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care : about people, health and innovation.

Experience you’ll bring

The perks behind the work

Diversity and inclusion

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don’t check all the boxes, reach out anyway - we’d love to hear from you.

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