Own the social content strategy for Instagram and TikTok, developing the ideas, narratives, and story arcs that define the brand.
Translate brand priorities from the Senior Brand Director into creative concepts, visual treatments, content themes, and campaign ideas.
Write social copy, including captions, hooks, CTAs, and editorial text aligned with brand voice.
Identify new storytelling opportunities, content formats, and creative trends relevant to the brand.
Lead on-site photo and video shoots—directing talent, managing shot lists, shaping visual style, and ensuring coverage aligns with strategy.
Capture photo and video content across all outlets, events, programs, and brand moments.
Edit video and photo content for social, digital, and experiential platforms.
Design visual assets and templates that support storytelling and campaign needs.
Requirements
3–6 years of experience in a creative role focused on content creation, video production, social media creative, or brand storytelling (agency or in-house).
Demonstrated experience producing social-first content for lifestyle, hospitality, travel, or consumer brands.
Strong portfolio showcasing conceptual thinking, visual storytelling, video editing, photography, and design work.
Experience leading photo and video shoots.
Experience creating social campaigns from concept through execution.
Experience collaborating with cross-functional teams and freelancers.
Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Illustrator required; Premiere or After Effects preferred).
Strong video editing capabilities.
Preferred
Benefits
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Creative Producer • Australia
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