B2B Strategy and Communication Manager

About Us

Lead. Grow. Transform.

Ford Australia is constantly evolving and innovating committed to delivering smarter more connected vehicles for all Australians now and for generations to come.

Looking ahead Ford is excited about the future. With an expanding vehicle lineup growing digital services and a strong dealer network we are well-positioned to support Australian businesses in new ways.

As Australias largest automotive OEM employer we proudly have around 1500 talented engineers designers sales marketing and specialist staff working at sites across Victoria and interstate regional offices. Crucially Australia is a key global development hub for Ford and their local design and engineering team lead the creation of vehicles including the Ranger Ranger Raptor and Everest models sold in around 180 markets worldwide.

Ford Australias National Sales Company (NSC) located in Richmond is the central hub for commercial and customer engagement activities in Australia. Supporting this are regional offices in Sydney Brisbane Adelaide and Perth with dedicated sales fleet service and technical staff providing localised support to Dealers and customers across the country.

Complementing this technical network Ford Australias National Sales Company (NSC) located in Richmond is the central hub for commercial and customer engagement activities across the country.

Why Ford

For a century weve been a driving force across Australia building a legacy that truly speaks for itself. Leading the way the Ranger continues its rein as Australias No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australias No. 1 Sports Car.

These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup giving us so much to be excited about! But we believe we do more than just build award-winning vehicleswe build careers.

• Discounted lease car options.
• Multiple Employee Resource Groups Ford Pride Women of Ford and Ford Empowering Diverse Abilities.
• Flexible Work Arrangements.
• Growth and development opportunities via internal and external training.
• Paid parental leave from day 1.
• Comprehensive Employee Assist Program.
• Wellness Programs including Free Flu Vaccinations and Health Checks.
• Paid volunteer days.

About the Role

As the B2B Strategy and Communication Manager you will drive substantial revenue growth across Fords commercial lineup including Ford Super Duty. You will create and operationalise our B2B strategy to maximise fleet engagement and lead generation. This is a unique opportunity for a growth-minded professionalfrom a Communications or Business Development backgroundto elevate Fords fleet presence through strategic brand advocacy.

You will drive lead generation by building deep relationships with industry associations and showcasing real-world customer success you will build a high-quality pipeline and establish Ford as the premier choice for fleet customers.

This position reports directly to the Key Accounts Manager and is based at our National Sales Company Office in Richmond operating on a hybrid schedule with four days in the office.

• Ecosystem Development for Fleet Customers: Identify capability gaps and drive cross-functional integrated data solutions (including Finance) to tailor services to fleet customer needs.
• Event Strategy & Execution: Lead Fords presence at industry events designing engagement strategies that convert foot traffic into a high-quality sales pipeline.
• Strategic Communications & Content: Develop tailored fleet communications for dealers to drive growth across SMEs including product updates accompanying materials and training sessions.
• Association & Partnership Management: Serve as the primary liaison for strategic industry memberships and associations creating collaborative opportunities to promote Fords fleet solutions.
• Internal & External Influence: Collaborate with regional marketing and sales teams to ensure brand messaging remains consistent across channels.
• Performance Reporting: Track the effectiveness of engagement activities reporting on lead quality event ROI and the growth of Fords B2B communication reach.

• 5 years of experience in B2B Sales Communications Marketing or relevant with a background in growing revenue.
• Tertiary qualified with a degree in Communications Business or a related field.
• Exceptional written and verbal communication skills with a talent for finding the human story in technical or commercial environments.
• Proven experience in managing high-visibility events or exhibitions with a focus on engagement and lead capture.
• A natural ability to build rapport with industry bodies associations and high-level stakeholders.
• A motivated professional who can work independently to identify opportunities and create content autonomously.

If you want to be a part of this challenging and rewarding transformation Apply Now.

Equal Opportunity

Ford Australia is inclusive employer and all qualified applicants will receive consideration for employment.

If you require any support or adjustments to the recruitment process please contact our Talent and Inclusion Lead Sarah at.

Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire.

---Applications will close on Sunday 25 January 2026 however please do not delay your application as interviews will commence before this date---

Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

*Ford Motor Company of Australia Pty Limited ACN(Ford) is collecting your personal information in order to consider you for a role at Ford.Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose.Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks aptitude testing and health and safety and human resources management activities.Fords privacy policy (available at) states how you can seek to access or correct any personal information Ford holds about you how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Fords privacy policy