Senior Performance Marketing Manager | DTC GrowthFront Runner AU • Gosford, New South Wales, Australia

Senior Performance Marketing Manager | DTC Growth

Front Runner AU • Gosford, New South Wales, Australia

8 days ago

Job description

Direct message the job poster from Front Runner AU

Owner at FRONT RUNNER | Entrepreneur, Advisor, Speaker

About Front Runner

Front Runner is one of Australia’s fastest-growing street and sportswear brands — blending high-performance athletic design with a strong cultural and community presence. With a loyal following and a large retail footprint, we’ve built a strong foundation through relentless creativity, fast execution, and an obsession with quality and performance.

We produce 70–100 new ad creatives per week internally and spend hundreds of thousands across Meta, TikTok, YouTube, and other digital channels. Our next evolution is to bring paid media in-house — and we’re looking for someone exceptional to take the reins.

The Mission

Lead and own Front Runner’s paid performance marketing — from strategy through execution — with one clear objective : profitable scaling while acquiring new customers.

You’ll manage our multi‑channel performance ecosystem, optimising existing structures and accelerating growth across Meta, TikTok, YouTube, and emerging platforms, while tightly aligning with our in‑house creative and leadership teams.

What You’ll Do

This is a hands‑on role. Strategy is extremely important but you will be doing the work and must demonstrate that you are capable of doing so. This is an obsession for us and we all work very hard.

Own and manage all paid performance channels — Meta, TikTok, YouTube, Pinterest
Plan, execute, optimise, and scale — maintaining strong ROAS and healthy CAC
Test and iterate creative and audience combinations , using existing production assets and new ideas you help generate
Lead performance insights — report weekly on what’s working, what’s not, and where to double down
Collaborate with the content and creative team to brief, refine, and scale winning ads
Support international expansion — test audiences and roll out campaigns in new markets using existing creative frameworks
Maintain account hygiene and data integrity — pixels, events, attribution, and budget pacing
Collaborate with external partners (freelancers, platforms, or tech vendors) when required
Provide creative and copy feedback loops — turn numbers into ideas that drive new concepts
Keep campaigns performing around the clock — monitor pacing and performance with weekend vigilance when needed

What You’ll Bring

4–8+ years in paid social / performance marketing , ideally at high‑growth DTC brands

Deep experience with Meta Ads (>

$100k / month budgets), plus TikTok and YouTube

Proven ability to maintain and scale high ROAS campaigns through creative and targeting excellence

Strong analytical mindset — data‑driven, structured, and strategic

Experience briefing creatives and understanding visual storytelling in ads

Familiarity with Shopify, GA4, and tracking platforms (Triple Whale, Northbeam, or similar)

A blend of strategic discipline and tactical hunger — equally comfortable in the weeds and at the whiteboard

Ability to work in a fast‑paced, performance‑driven environment that rewards initiative and accountability

Willingness to be hands‑on, proactive, and available when campaigns require attention (weekends included)

You’ll Thrive Here If You

Love data and performance , but have a creative eye for what drives emotion and clicks

Enjoy being part of a young, high‑energy, high‑output team that moves fast

Want to work in an environment where speed, precision, and results matter more than bureaucracy

See marketing as a competitive sport — where each campaign is a chance to beat yesterday’s score

Reports To

Directly to Jye Bohm (Co‑Owner)

Secondary reporting line to Tim (Founder & Director)

Growth Path

This role is designed to evolve. As we expand internationally and grow our performance department, you’ll have the opportunity to :

Build a small in‑house team (junior ad ops, analytics)

Take ownership of new markets

Potential to evolve into Head of Performance / Growth Director role

Compensation

DOE however advertised base salary at : $130,000–$150,000 AUD

Hybrid working environment (3 days required onsite, Gosford HQ - right next to train station)

Next Steps

If you’re a performance marketer with a creative eye who lives and breathes scaling DTC brands — and you want to work inside a brand with world‑class content, massive momentum, and a performance mindset — we want to hear from you.

Referrals increase your chances of interviewing at Front Runner AU by 2x.

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Performance Marketing Manager • Gosford, New South Wales, Australia