Social Media Manager - NFL
Dentsu Creative ANZNone, Australia17 days ago
Job descriptionProven experience in social media management with a strong passion for sport and growing local fandom Great understanding of major platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube), with strong copywriting, community management, and visual storytelling skills to boot A creative mindset with a passion for storytelling and visual content creation. Proficient in video editing software and creating polished content Confidence in client‑facing roles, presenting strategies and reports, while managing multiple priorities with attention to detail Experience with paid social and analytics tools a plus (Meta Business Suite, Sprout, Hootsuite, Google Analytics) Working with and learning from high‑performing agency talent shining on a national stage; dentsu QLD has been a MFA & B&T Shortlisted Agency for Agency Talent and Culture An organisation that prioritises personal growth and professional development as a priority with its own one‑of‑a‑kind personal development program Origami created locally by our QLD team to ensure that it aligns to our purpose. This program is recognised across the industry and via Media Week in the Culture category. Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up. Opportunities to give back to society as part of its purpose, this year our dentsu QLD team have saved +200 lives via Blood Donations, packed over 300 bags for Share the Dignity, had volunteer groups with the Pyjama Foundation and delivered over +$5M in CSR value back to key partner organisations. 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way.
Company Overview
dentsu creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, dentsu creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
Role Overview
We have a unique opportunity, in partnership with the National Football League (NFL), for someone to join as Social Media Manager and plan / execute the NFL’s social media strategy, driving engagement and building local fandom. This role is perfect for someone who lives and breathes digital culture, has a passion for sport (and ideally knowledge of the NFL), understands how social drives fandom, and can manage a client with confidence.
Core Responsibilities
- Lead the planning and execution of the social content calendar across all NFL ANZ channels, managing both organic and paid publishing while aligning with internal stakeholders
- Oversee social platforms, engage with audiences, manage community interactions, and stay ahead of emerging trends and platform updates
- Develop compelling, platform-native content including static visuals, short‑form videos, and reactive posts. Capture and produce content at local events and activations
- Track campaign performance, deliver actionable insights, and optimize content based on data‑driven recommendations
- Adapt global NFL content to resonate with regional audiences through culturally relevant language and comms, while maintaining brand consistency and balancing local vs. global content
- Work closely with NFL’s events, PR, creative, and digital teams to integrate social media into broader campaigns. Support influencer activations and ideation for regional initiatives
A bit about you
What’s in it for you
Inclusivity & Equal Opportunity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
#DCPRAUS
Employment Details
Full time, Permanent position.
Location
Brisbane, Queensland, Australia
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Social Media Manager • None, Australia
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