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Director of Sales & Marketing

Director of Sales & Marketing

BON CHARGECouncil of the City of Sydney, New South Wales, Australia
1 day ago
Job description

BON CHARGE is Australia’s fastest‑growing wellness brand, offering the widest range of premium, science‑backed products under one roof. Founded in 2017, BON CHARGE is a pioneering technology company dedicated to simplifying wellness by delivering innovative solutions that enhance sleep, recovery, beauty, and overall wellbeing.

Named by LuxLife as Best Holistic Wellness Brand 2025 in Australia, BON CHARGE is committed to delivering premium experiences. Its mission is to simplify wellness, by offering the world’s best science‑backed technology together on one platform.

Our values are fulfilled by supporting more than 350,000+ athletes, doctors and other customers worldwide, who have chosen to drive tangible, positive changes in their lives.

With a bold vision for continued global growth, BON CHARGE is building a world‑class team based in our state‑of‑the‑art Sydney CBD office.

About the Role

We’re looking for a commercially‑driven, hands‑on Director of Sales & Marketing with a strong foundation in Global DTC growth and strategic brand distribution. This is a rare opportunity for someone who can balance performance marketing, B2B expansion, and premium brand integrity and who’s not afraid to pick up the phone and make things happen.

We’re looking for a proactive, growth‑focused operator who can drive results across both digital and wholesale channels, spot opportunities, and build the right relationships to accelerate growth and community.

Key Responsibilities

  • Growth & Performance Strategy : Own and optimise global paid channels (Meta, Google, YouTube, programmatic, affiliate) with a sharp focus on ROAS, CAC, and retention.
  • Campaign Planning : Oversee a cross‑channel campaign calendar aligned with product launches, seasonal moments, and market expansion goals.
  • B2B & Distribution Growth : Partner with the CMO and Ops team to expand digital wholesale, retail partnerships, and premium B2B accounts in wellness and lifestyle sectors.
  • Affiliate & Partnerships : Lead and scale global affiliate programs and high‑impact partnership activations with high profile celebrities and athletes.
  • Customer Experience : Platform ownership, and all trade and brand touchpoints.
  • Hands‑on Execution : Comfortable leading strategy as well as cold‑calling opportunities.
  • Team Leadership : Manage and scale a high‑performing team across digital, performance, and channel marketing across multiple regions and countries.

What You Bring

  • Proven experience growing DTC eCommerce brands in the premium or wellness space with multi‑region / country in‑house teams, and agency partners.
  • Strong track record driving B2B, wholesale, or distribution partnerships.
  • Confident in both strategic planning and new business outreach – a builder’s mindset.
  • Commercial and data‑driven, fluent in KPIs, metrics, and digital marketing tools.
  • A bias for action over admin, sales over eyeballs, while having a crystal clear plan to global distribution, balancing brand and trade.
  • A global operating mindset, with solid experience in timezone management.
  • Bonus : experience in wellness, health tech, luxury / lifestyle or high‑growth CPG / FMCG.
  • Bonus : Familiar with platforms like Shopify Plus, Klaviyo, affiliate platforms, and global GTM.

    • Why Join BON CHARGE?

  • Be part of a global wellness brand at a pivotal growth stage.
  • Work alongside passionate founders and a supportive executive team that truly champions innovation and creativity.
  • A workspace that feels like a wellness retreat : our HQ is designed with intention - think diffusers with calming botanicals, daily fresh fruit, a curated tea bar, gourmet coffee, natural light, and ergonomic stand‑up desks.
  • Join a team that genuinely values culture, fun, and connection – where wellness isn’t just a product we sell, but something we live and breathe every day.

    • Additional Details

  • Seniority level : Director
  • Employment type : Full‑time
  • Job function : Marketing and Sales
  • Industries : Wellness and Fitness Services and Retail
  • Location : Sydney, New South Wales, Australia
  • Salary : A$160,000.00–A$200,000.00

    • For more information, head to : www.boncharge.com

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    Director Of Sales • Council of the City of Sydney, New South Wales, Australia