CRM Manager APAC

What you'll bring to the team

At Merlin Entertainments, our purpose is simple : to bring joy, create connections, and make memories.

We’re on a mission to be the global leader in branded entertainment destinations—and the greatest place to work and play. If you’re a strategic CRM professional who thrives in a fast-paced, collaborative environment, this is your opportunity to help shape the customer experience for millions of guests across the APAC region.

About the Role

As CRM Manager APAC, you’ll lead the development and execution of data-driven CRM strategies that enhance customer engagement, loyalty, and lifetime value across Merlin’s portfolio of attractions. You’ll partner closely with marketing, ecommerce, and digital teams to deliver personalized, high-impact campaigns that drive meaningful results.

You’ll be responsible for :

• Developing and implementing CRM strategies across email, SMS, and other digital channels for our 21 attractions in APAC; spanning key markets of ANZ, Japan, Korea, Thailand, Hong Kong, Singapore & Malaysia.
• Using customer data to segment audiences, personalize journeys, and create lifecycle campaigns.
• Collaborating cross-functionally to ensure a seamless customer experience across all touchpoints.
• Leading campaign testing, optimization, and performance reporting to continuously improve engagement and conversion.
• Driving innovation through new technologies, automation, and creative campaign approaches.

About You

You’re a data-savvy, results-focused CRM leader who combines strategic thinking with hands-on delivery. You know how to turn insights into action and thrive in dynamic, fast-paced environments.

We’re looking for someone who brings :

Benefits

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.

We’re the leading operator of visitor attractions in Australia and New Zealand, with 8 attractions, including SEA LIFE, Wild Life, Madame Tussauds, LEGOLAND Discovery Centre, and The Sydney Tower Eye.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 2 charities : Merlins Magic Wand and the SEA LIFE Trust. So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you!

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and / or Torres Strait Islander decent.

Please let us know if you require any adjustments to the recruitment process to support your application.

Pay Range

Competitive

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