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Smb & Channel Marketing Manager - Anz

Smb & Channel Marketing Manager - Anz

LenovoSydney, Australia
6 days ago
Job description
  • General Information
  • Req #
  • WD00076658
  • Career area :
  • Marketing
  • Country / Region :
  • Australia
  • State :
  • New South Wales
  • City :
  • Chatswood
  • Date :
  • Wednesday, January 15, 2025
  • Working time :
  • Full-time
  • Additional Locations
  • Australia - New South Wales - Chatswood
  • Why Work at Lenovo
  • We are Lenovo. We do what we say. We own what we do. We WOW our customers.
  • Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE : 992) (ADR : LNVGY).

    • Description and Requirements
    • Reporting into : Head of GTAP Commercial Marketing

    • Role
    • Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community
    • Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners
    • Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
    • Attend and participate in all MBR and provide marketing input and advice
    • Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
    • Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
    • Plan and execute key events for SMB customers and business partners
    • Lead all strategic projects roll out in ANZ including Think WW campaign
    • Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective
    • Experience
    • 12+ years of experience in SMB and channel marketing in the IT industry
    • Strong background on an understanding of channel / partner landscape and ecosystem in the IT industry
    • Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.
    • In-depth knowledge and experience in latest marketing trends (at least 5 years)
    • 8+ years in digital and online marketing
    • MS / Intel marketing development fund experience
    • Work experience in PC / IT industry (channel structure, etc.)
    • Work experience in international companies
    • Existing Marketing Leader experienced in Commercial Marketing (B2B).
    • Ideally Personal experience in New digital / social marketing and traditional ATL / BTL. Ideally works in leading IT companies
    • Skills, Competency
    • Self-Starter / Entrepreneurial
    • Basic knowledge and genuine interest on PC+ products
    • Business level English skills
    • MS Excel and PowerPoint
    • High-level logical thinking, critical thinking
    • Practical, flexible and result oriented mindset (no silo, no bureaucracy)
    • Personal network with Marketing experts in IT industry
    • Additional Locations
    • Australia - New South Wales - Chatswood
    • Australia
    • Australia - New South Wales
    • Australia - New South Wales - Chatswood
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