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SEM Manager (Google AdWords, Display & Shopping)

SEM Manager (Google AdWords, Display & Shopping)

PaxusMelbourne CBD
30+ days ago
Job type
  • Permanent
Job description

Role : SEM Manager

Start Date : July 2023

Location : Melbourne

Employment : 6-8 Week Contract

Paxus Recruitment is partnered with an Independent Performance Marketing Agency based 5min from Melbourne CBD They are looking for an SEM Manager who has experience with Google Ads, Display & Shopping.

What we are looking for

  • At least 3+ years' experience managing Google Ads, including Google AdWords, Google Shopping & Merchant Centre, and Display & YouTube campaigns end-to-end.
  • Experience managing a range of Google PPC clients across a range of industries, with a range of different budgets.
  • Knowledge in planning, delivering and optimizing Google AdWords campaigns, Google Display campaigns, Google Shopping (and Merchant Centre) campaigns, and YouTube campaigns.
  • A strong understanding and ability to navigate Google Analytics, including setting up goals and conversion tracking for Google PPC campaigns.
  • Someone who can confidently talk to clients and explain their strategic thinking

The Role has 2 Aspects to it

1. Clients

  • Lead client search strategy, present recommendations to the client, manage search campaign

    • performance against client KPIs.

  • Deliver against customer acquisition targets, managing the role and contribution of search against full

    • funnel optimization (Awareness, consideration, conversion, retargeting) against defined targets.

  • Working with the media teams, prepare search strategies (including Audience Targeting, keyword approaches, and test and learn approaches relevant to campaign briefs)
  • Manage budget, closely monitoring under or overspend, traffic abnormalities, and opportunities for

    • optimization recommendations regarding spend and pacing the account

    2. Team

  • Educate the team on evolving approach to evolving search / performance landscape and

    • technology.

  • Work with integrated client teams to operationalize search performance capability, evaluate

    • performance opportunities

  • Manage the development of performance and search / performance-based talent.
  • Build and maintain relationships with engine and vendor reps to ensure the accounts are healthy and

    • utilizing the best search products available.

    3. Technical Implementation

  • Your time will be allocated as Search (Google, Bing) 80%, Social (Facebook, Snapchat, Twitter) Display & BVOD 20%.
  • Whenever needed, optimize campaigns across the channel mix including paid search, display, paid social, and re-targeting.

    • Why work with this agency

  • The opportunity to learn and grow your career in an award-winning agency
  • Receive on-the-job training and support through the Training Academy
  • An energetic, dynamic, team-orientated culture with a passion for training and development
  • Employee Assistance Program with free counseling services, health, and well-being discounts
  • Flexible working options ( 3 days office, 2 days home )
  • Team lunches and social events because they love their work! +Quality coffees on-site all-day
  • Performance & Referral bonus program
  • INTERVIEWING NOW
  • Please mention your VISA Status / Working Rights in your resume

    • Yugal Bhatia ( Yoogle )

    Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details