Marketing Specialist

OctoSeekMelbourne, Victoria, AU

25 days ago

Job description

Salary : $80,000 - $90,000

Location : Melbourne, Australia

Employment Type : Full-Time

About Us :

Harcon Projects is seeking a creative and strategic Marketing Specialist to join our team. We are committed to developers and builders who own, build, and develop Residential, Commercial, and Industrial projects primarily in the outer North-West, South-East, and Bayside suburbs of Melbourne, Australia.. The Marketing Specialist will be responsible for developing, implementing, and managing marketing strategies and campaigns that promote our products / services and enhance our brand presence across various channels.

Key Responsibilities :

Marketing Strategy & Planning : Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including market research, competitive analysis, and audience segmentation.
Campaign Management : Plan, execute, and monitor integrated marketing campaigns across various channels (e.g., traditional advertising, public relations, events, content marketing, and digital platforms). Measure and report on campaign performance, assessing against goals (ROI and KPIs).
Content Development : Oversee the creation of compelling marketing content, including brochures, presentations, website copy, press releases, and case studies, ensuring brand consistency and messaging effectiveness.
Brand Management : Maintain and enhance brand identity and guidelines across all marketing materials and communications.
Market Research & Analysis : Conduct market research to identify trends, customer needs, and new opportunities. Analyze market data and consumer insights to inform marketing strategies and product development.
Stakeholder Collaboration : Work closely with sales, product development, and other internal and external stakeholders to ensure marketing efforts are aligned with overall business goals.
Budget Management : Assist in managing the marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution.
Public Relations & Events : Support public relations activities and coordinate participation in industry events, trade shows, and conferences.

Essential Qualifications :

Bachelor's degree in Marketing, Business, Communications, or a related field.

Proven experience (3+ years) as a Marketing Specialist or similar role, with a strong portfolio of successful marketing campaigns.

Solid understanding of marketing principles, strategies, and best practices across various channels.

Excellent written and verbal communication skills, with the ability to create engaging and persuasive marketing content.

Strong analytical skills with the ability to interpret market data and campaign performance to drive actionable insights.

Proficiency in marketing software and tools (e.g., CRM, marketing automation, analytics platforms).

Exceptional organizational and project management skills, with the ability to manage multiple projects and deadlines.

Desirable Qualifications :

Experience with both traditional and digital marketing channels.

Certifications in marketing-related fields or platforms.

Familiarity with graphic design principles and tools for marketing collateral.

Personal Attributes and Core Competencies :

Creative thinker with a passion for developing innovative marketing solutions.

Proactive and results-oriented, with a strong ability to take initiative and drive projects to completion.

Excellent interpersonal skills, capable of building strong relationships with internal teams and external partners.

Adaptable and able to thrive in a dynamic, fast-paced environment.

Strong attention to detail and commitment to accuracy in all marketing activities.

Other Requirements :

Eligibility to work in Australia (citizenship, residency, or a valid working visa).

Willingness to undertake further training or professional development as the organization requires.

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Marketing Specialist • Melbourne, Victoria, AU