Head of Video (DTC : UGC, Reels, Testimonials, VSLs)
Join to apply for the Head of Video (DTC : UGC, Reels, Testimonials, VSLs) role at Maneuver Marketing
Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, ranking us among APAC’s top High‑Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next Role
We’re looking for a sharp, systems‑minded Head of Video / Lead Video Editor to lead post‑production across two high‑output video teams. This role isn’t just about editing—it’s about building and scaling one of the most important creative engines at Maneuver.
You’ll own the full spectrum of post‑production across direct‑response VSLs, UGC, influencer content and branded storytelling. Most importantly, you’ll design and optimise systems that make high‑performing ads repeatable, scalable, and unstoppable.
What You’ll Do
Team Leadership & Development
- Build, mentor and scale a high‑performing post‑production team
- Lead hiring & onboarding of new video editors to support team growth
- Foster a culture of creative excellence, accountability, and innovation
- Set clear goals, career paths, and provide regular coaching and feedback
Creative Testing & Concept Innovation
Partner with cross‑functional teams (Growth, Strategy) to test new video ad styles and formatsLeverage insights from performance data, Meta Ad Library, A / B test reports, etc.Track and optimise KPIs : new concept win %, version count per top performer, and % of creative tests successfully scaledRevive older winning concepts with fresh cuts and / or creative reinterpretationsWorkflow, Training & System Design
Build scalable video production processes, including naming conventions, review systems (e.g. Frame.io), and file management workflowsOwn checklists, editing SOPs across platforms (Meta, TikTok, YouTube, etc.)Lead weekly 1 : 1s and quarterly growth reviews with the editing teamCoach editors in platform‑native editing trends, pacing, hooks, and emerging storytelling formatsPerformance & Compliance
Work closely with Growth to understand what edits are driving ROAS, CTR, watch time, etc.Use performance insights to train editors, guide shot prioritisation, and influence future scriptingEnsure all content meets platform ad policies and regulatory guidelines (FTC, FDA, Meta, TikTok)Review creator / influencer content for compliance, brand tone, and edit polish before publishingCreative & Editorial Oversight
Direct, brief, and review video content across long‑form and short‑form formatsCollaborate with scriptwriters and producers to ensure scripts align with available footage and editing notesOversee editing across channels : VSLs, Reels, Influencer, Content, UGC, Testimonials and moreManage versioning timelines, final exports, and delivery across marketing and creative teamsDigital Asset Management Centralisation
Architect and maintain a centralised footage library for fast, consistent reuseDesign and implement a metadata system : tag footage by hook type, product, call‑to‑action, emotional tone, visual style, content format, performance level, and rights clearancePartner with the script and strategy teams to tag top‑performing content and close the loop between performance and creativeLead the asset management initiatives to support raw asset ingestion, sorting, and basic assembly editsHow You’ll Succeed
Maneuver is driven by OKRs, KPIs & data‑driven metrics. Key objectives include :
Exponential Growth In Platform SpendEstablish Repeatable, Proven Video Ads PlaybookScale Net New Concepts & Variant VarietyWhat You Bring
5–7 years of experience in video post‑production, with at least 2 years managing a team, ideally in Health & Wellness, Supplements or Beauty industryStrong editorial instincts, with a deep understanding of both direct response and social storytellingExpert‑level Adobe Premiere & intermediate After Effects, with bonus points for Frame.io and Drive‑based librariesA builder’s mindset; think in scalable systems and workflowsPerformance‑aware : care about what drives conversion, engagement, or scroll‑stopping impact (Hook, CTA)Familiarity with compliance in wellness / health products (FTC / FDA) or a willingness to learn fastBonus : Experience working with influencers and raw UGC from varied quality sourcesSeniority Level
Director
Employment Type
Full‑time
Job Function
Marketing, Public Relations, Writing / Editing
Industries
Retail Health and Personal Care Products
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